Lightin


Light ng ighting


FB:FB:My family has been in olved in the compan fromthe beginning.My son developed his first product at the age of 16,whichwe then manufafactured and sold To


o this da ,my t


y fafamily has been involved in the company from the beginning. My son developed his first product at the age of 16, which we then manufactured and sold. To this day, my two children work in the company and now one of y grandchildren and hiswifefe are also part of our success. Our employees are like a fafamily tome There are employeeswho ha e been


contributing to the success of our company for 30 years. I value every one of themand I think it is important that I knoweach ofmy employees by name, that s the kind of company Iwant ours t continue to be, nomatter howwe g ow These values are then passed on to the customers


Q: Today, BEGLighting Controls customers are exclusively electrical wholesalers. Why don t you also sel directly to end customers?


directly to end customers? e haven’t always ffo


Q: Today,, BEG Lighting Controls customers are e clusively electrical wholesalers


FB: FB:We ha ent always followed this path. In the beginning, I delivered the lights to retailers, who then equipped their projects. At the beginning of the 80s, I star ed to build up contacts with wholesalers. Little by little, business relationships and trust developed and since then wemoved o the three-stage distribution channel that w ha e committed to now fo


y don’t you also selll ollowed this path. In the


beginning, I delivered the lights to retailers, who then equipped their projects. At the beginning of the 80s, I started to build up contacts with wholesalers. Little by little, business relationships and trust developed and since then we moved to the three-stage distribution channel that we have committed to now ffor over 25 years. We train wholesaler employees through our field service team. Our cur ent high-tech products equire a trained specialist partner who can advise the customer competently


or over 25 years


train wholesaler employees through our field service team. Our current high-tech products require a trained specialist partner who can advise the customer competently.


Q: Q: When you look back on thehen you look back on the company history,


ompany histor , what were the y,whatwere the


biggest obstacles you had to o er ome to achieve today’s suc ess?s success?


FB: The biggest setback in the compan s histor was in 1979. One night our company building


18 18 | electricalwh electrical w olesaler wholesaler pril202il 020 le April 2020


biggest obstacles you had to overcome to achie e toda ’s


FB: The biggest setback in the company’s history was in 1979. One night our company building,


contributing to the success of our company fofor 30 years. I value every one of them and I think it is important that I know each of my employees by name, that’s the kind of company I want ours to continue to be, no matter how we grow. These values are then passed on to the customers.


including both theincluding both the production and


production and


residential buildings, burned down.M


childrenwork in the company and nowone of my grandchildren and his wife are also part of our success. Our employees are like a family to me. There are employees who have been


esidential buildings burned down. My ffa


family and I were able o lea e the house at


amily and I were able to leave the house at


the last moment with only the clothes on our backs. It is very difficult tomake a new start after such a catastrophe. I was lucky that we wer suppor ed by people who believed in our ideas andmade reconstruction possible


the lastmoment with only the clothes on our backs. It is very difficult to make a new start affter such a catastrophe. I was lucky that we were supported by people who believed in our ideas and made reconstruction possible.


Q he company has achie ed onsiderable growth, particularly n the last 10 years. What is the secret of your suc ess?


Q:: The company has achieved considerable gr wth, particularly i in the last 10 years


hat is the secret of your success?


FB: A g ound-breaking step t wa ds toda success was 20 years ago, when we star ed t take sales into our own hands. Until then, I or ed with commercial agencies, which we radually replaced with our own teams The first was in France, where we fofounded our first fo


. Batlle This was fo


oda , France is our ollowed by German


oda , there is


FB: A ground-breaking step towarrds today’s success was 20 years ago, when we started to take sales into our own hands. Until then, I worked with commercial agencies, which w gradually replaced with our own teams. The first was in France, where we founded our first foreign branch, which is still managed by my first ench employ


the UK, which is alsomanaged bymy first employee there,, Mr. Jones. Today, France is our top-selling market, closely ffollowed by Germany. In the last 10 years, the growing trend towards energy saving and building automation has helped us to g ow considerably To


n the last 10 years, the g owing trend t wards energy saving and building automation has helped us to grow considerably. Today, there is hardly a new commercial building without automation.


hardly a new commercial building without automation.


Q


Q:: With the suc ess of this automation, more andmore competitors are also entering themarket.Howis BEG Lighting Controls holding its own against the big pla ers?


ith the success of this automation, more and more competitors are also entering the market. How is BEG Lighting Controls holding its own against the big players?


FB: n contrast to the large companies, w ha e specialised in occupancy andmotion detec ors


FB: In contrast to the large companies, we have specialised in occupancy and motion detectors. We don’t just have a few standard detectors that cover the standard requirements, but we look fofor the perfe


detec ors that cover the standard requirements but we look for the perfect solution for every need, which then is built into the products. This is how we ha e become experts over the years which is also reflec ed in the size of our sales eams. All field staff are fromelectrical


e don’t just ha e a fef w standar ect solution fofor ever


need, which then is built into the products This is how we have become experts over the years, which is also reflected in the size of our sales teams. All field staff are from electrical


engineering and support the customers from the first idea to the implementation on sit Thismakes us special in themar et and inspires our customers


Q: BEG Ligh:Q BEGLight ng Controls has gr wn up with in entive talen


ting Ci


oreign branch, which is stillmanaged bymy first French employee, Mr. Batlle. This was ffollowed by the UK, which is also managed by my first employee ther M . Jones To op-sellingmar et, closely fo


ollowed by


upwith inventive talent and qualt and qualityity. What is the outlook for the future? FB: Since 2014, we have been fofocusing on net or ed systems To


hat is the outlook for the future? FB: Since 2014, we ha e been focusing on networked systems. Today’s customers no longer want to just control the light, they want to implement their entire automatic home via one systemand control it fromtheirmobile phone That s why we are increasingly fofocusing on the KNX and DALI standards, and we also ha e our own systems such as BEG DALISYS and BEG DALI lio


ontrols has grown fo


oda s customers no longer


want to just control the light, they want t implement their entire automatic home via one system and control it from their mobile phone. That’s why we are increasingly focusing on the KNX and DALI standards, and we also have our own systems such as BEG DALISYS and BEG DALI LINK in our portfofoLINK in our portfolio. Wiith this approach we have also added new services to our portffolio. The customer can no longer only buy the products


also added new services to our portfo fromus, but they can also buy the system ffer a complete hassle-free


th this approach we ha olio The


customer can no longer only buy the products from us, but they can also buy the system planning, commissioning and the maintenance. Thismeans we offe


planning, commissioning and themaintenance This means we offer a complete hassle-free package that is well received by the market.


package that is well received by themar et. ewnews..co.u ewnews.co..uk y.


engineering and support the customers from the first idea to the implementation on site. This makes us special in the market and inspires our customers.


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