Prod ctNe
Product News
Carl Kammerling highlights its ex
rlKammerling
newtradepromotion CarlKammerlmerlling has laun he it exci ng
CarlKammer ngha High
June2020,off fferingsaf ve
features tode ive offe
thanhank
t offersnew and existing customer a c oic of three levels of buy-in – Entry Level; Range Level and Spend Level & Replenishment – with customer bene ting from generous discounts at all levels. Driving footfall to retailers f rms a key part ofk ypartof Highlight, and includes a consumer advertising campaign, together with eye-catching POS materials to increase demand in-store.
thanks to a uni ueSpllininter h eld™ coa ighlighlighightoffe
ering saf , str ng 100% s lin anks toaun quniique
ures to d liver theul mat er ngsafe strong
deliver heulr the ultima elsofbu -in–EntryL ve hingPOSmat H
disc unts at e-c
Highlight, andincludes a c nsumerad witheye
Fantastic discounts at all le els Entry L ffa
Entry Leve (MIGHTYRD1 offeYRD1) off) ffe s the top 5 CKMiightyRods cable rrod sets at a fantastic 55% discount. This includes the Cable Rod Super Set (12m); Cable Rod Standard Set (10m); Cable Rod Star er Set (5m); PR
antastic discounts at all levels el (MIGHTl
ers the tr op 5 C.K M.
antastic
55%discount.This includes the Cable Rod Super Set (12m); Cable Rod Standard Set (10m); Cable Rod Starter Set (5m); PRO Toolbox Cable Rod Set (3.3m); PRO SpiraFLEX Cable Rod 4mm Pk1; plus free promotional in-store pack. ange L
ghtyRods cable ro To
oolbox Cable Rod Set
(3.3m); PROSpiraFLEX Cable Rod 4mmPk1; plus free promotional in-store pack Range Level (MIGHTYRD2) includes the full C.K MightyRods PRO Range in one with a superb 57.5% discount. This great range of products ffeatures PRO Cable Rod Super Set (12m); PROCable Rod Standard Set (10m); PROCable Rod Star er Set (5m); PR Dra
onewith a superb 57.5%discount. This g eat range of products fe Cable Rod Super Set (12m); PRO Cable Rod Standard Set (10m); PRO Cable Rod Starter Set (5m); PRO Toolbox Cable Rod Set (3.3m); C.K PRO SpiraFLEX Draw Tape (20m); PRO GLO Cable Rod (6mm Pk1); 3 pc Super Kit Accessory
To Ta oolbox Cable Rod Set (3.3m); C.K PROSpiraFLEX ape (20m); PROGLOCable Rod (6mmPk1); 3 pc Super Kit Accessor
el (MIGHTYRD2) includes the full
C.KMightyRods PRORange in eatures PR
od sets at a
ffers newandexisting customers a choiceof three el;RangeL
plenishment –withcustomersbenefiting fromge at all l
el andSpendL g ner us
els.Driving footfall toretailers forms a ke ad ertising c
aterials toincreasedemandin-stor paign, toge el& ether
Highlight promotion, w ich runs from 2 J June 020,offe ng Migh RodsPROrang uct combineafusi
rl Kammer inghas aunc ed its ex ghligight
une 2020, offering retailers fantast MigightyRohtyR ds RO ngeofcab produ
tyR ds P O range of c ble rods. These innovative pr ducoductscomb nembi e a fusion of dvancedtechnolog al feat re
motion,whi fferingretai ge
fantas
ablerods.Thes
sionofadvanc atecab
afe, strong100%splinternter-pro
tastic savings on its C.K he
timate c ble r d performancformance roof solut
advan ed echnological ablero
oof soluti ns e Sp nterShiield™coat ng erShi d™coating.ting.
rodperfo manc utions
sav ngavingsonitsC.K eseinnova v technological
ary to 30 nnovatitive ce,
ack; 7 pc Standard Kit Accessory Pack; plus promotional in-store pack (large). Spend Level & Replenishment (MIGHTYRD3) is ideal ffor existing customers ffers awide choice of
C.KMightyRods products. Customerswith a minimumspend of £250will also qualify fo
Pack; 7 pc Standard Kit Accessory Pack; plus promotional in-store pack (large). Spend L
el & Replenishment (MIGHTYRD3) is ideal fo and offe Ex ellent promotional packs Excellent promotional packs
Highlight customers also receive a FREE promotional in-store pack t increase visibility and boost awareness of the
C.KMightyRods PRO Range ack contents/quantities are deal specific, with the large promotional pack includingMightyRods PRO brandedmugs; branded t-shirts; acrylic counter displa ; A5 price promotion pad; window sticker; full backing board and cable routing catalogue; plus consumer RRP pricing stickers to aid sell out. Tina Skinner,r,mar eting direc or at CKI, comments:“A
or newand existing customers Three separat
ways to help our customers drive sales,we are delighted to launch our Hiighlight trade promotion ffor new and existing customers. Three separate llevels of entry to the promotion are available and benefits include fantastic discounts across the
C.KMightyRods PROrange, togetherwith an excellent sell out package, all tailored to influence purchasing decisions and drive sales
ighlight customers also receive a FREE promotional in-store pack,, to increase visibility and boost awareness of the C.K MightyRods PRO Range. Pack contents/quantities are deal specific, with the large promotional pack including MightyRods PRO branded mugs; branded t-shirts; acrylic counter display; A5 price promotion pad; window sticker; full backing board and cable routing catalogue; plus consumer RRP pricing stickers to aid sell out. Tina Skinner, marketing director at CKI, comments: “Always looking for new ways to help our customers drive sales, we are delighted to launch our ghlight trade promotion fo
Always looking fofor new
evels of entry to the promotion are available and benefits include fafantastic discounts across the C.K MightyRods PRO range, together with an excellent sell out package, all tailored to influence purchasing decisions and drive sales.”
For more information, contact your nearest sales representative, or visit
ck-tools.com or visit
ck-tools.com
ormore info formation, contact your nearest sales representativ
and offers a wide choice of C.K MightyRods products. Customers with a minimum spend of £250 will also qualify for an additional 10% discount.
fy for an additional 10%discount. or existing customers
as launcheditsexc ting new wh
xcitingnew
hichruns froun rom2Januar ailers fan sticsa
highlights its excitinge citing new trade promotion htpromo
Januaanuaryto30
12
12 | ele
electrical wicalwholesalerApril 2020 02
lectric wholesaler pril2020
wwwew
ews.co w...e
ewnews..co.uco..uk
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