Distribution Rutronik and Bluetooth specialist Minew sign global distribution agreement R


utronik Elektronische Bauelemente GmbH and the Chinese manufacturer of Bluetooth technologies Shenzhen Minew Technologies have entered into a distribution agreement.


Founded in 2007, Minew counts Google, Here, Huawei, and Alibaba among its IoT customers from over 100 countries. The agreement encompasses all of Minew’s products. Since founding its Wireless Competence Center in 2005, Rutronik has been distributing Bluetooth technology. By adding its new partner Minew’s products to its range, Rutronik has now expanded into several new segments – with a large selection of beacons and e-paper displays for pricing and product information (including gateways). Rutronik now also offers solutions for retailers, stores, supermarkets, airports, museums, and many other consumer-facing organisations. In addition, the distribution agreement adds new interesting and cost-effective options to Rutronik’s existing range of Bluetooth 5.1-based modules with


integrated antennas or IPEX antenna connectors. The global distribution agreement encompassing Minew’s entire product range not only offers potential customers comprehensive and local product and technology consulting from Rutronik employees, but also excellent procurement logistics. This is due to the expanded network of warehouses and the ability to purchase additional electronic products from a single source – from small sensors to large servers.


“Minew works closely with our semiconductor partners, so we are already very familiar with its modules, beacons, e- paper displays, and gateways. The company already has an excellent reputation and high profile in Asia, especially with beacons and price tags. Since all of its products are also approved for use in Europe and America, we want to help Minew increase its profile globally,” says Bernd Hantsche, director product marketing Embedded and Wireless at Rutronik.


Johnson Zhang, global sales and marketing director at Minew, adds: “Just like our company, Rutronik’s Asian


headquarters is located in Shenzhen, which makes it easy to collaborate and communicate when working together on regional projects. We are optimistic that Rutronik will be able to apply its expertise as a Nordic Semiconductor distributor to


our Nordic-based modules, which operate using the same tried-and-tested wireless stacks from Norway, but already include all of the HF circuitry and certifications.”


rutronik.com


Avnet Abacus receives special distribution award from Vishay A


vnet Abacus, an interconnect, passive, electro-mechanical and power distributors and a regional


business unit of Avnet, announced it has been honoured with a special distribution award from Vishay, a large manufacturer of discrete semiconductors and passive electronic components. The award recognises Avnet Abacus as Vishay’s “Fastest Growing Passive Distributor from 2016 to 2018.” Avnet Abacus recorded a progression in sales of Vishay passive components across a three-year period. This level of success has been due to the distributor’s combination of technical expertise and understanding of the latest passive technologies, in conjunction with its supply-chain and logistics support for customers. In addition, Avnet Abacus has created new business development opportunities for Vishay components with successful projects in various market segments. Vishay offers a wide ranging portfolio of electronic devices including resistors,


capacitors, inductors, diodes, MOSFETs, and infrared optoelectronics. Vishay products and technologies are used in all different types of electronic devices and equipment across an extensive selection of


market sectors including industrial, automotive, telecommunications, aerospace/ defence and medical markets. “Vishay has an extensive and high- quality product portfolio that includes


more than one million different passive components and many distinguished brands that are very well known across our industry,” says Alan Jermyn, VP marketing at Avnet Abacus. “This award is a recognition of the success not only of the way we work together, but also the job we are doing to make it easy for customers to specify and buy Vishay components.” “We are happy to present Avnet Abacus with this award reflecting their high level of service and world class inventory management, which make Vishay’s technologies and solutions more accessible to our mutual customers,” says Philippe Masson, senior director, sales distribution Europe for Vishay. “Avnet Abacus has consistently delivered impressive sales results for our passive products and we congratulate their whole team for their outstanding performance and for strengthening our relationship throughout Europe.”


avnet.com


Panasonic presents distribution award to Anglia P


anasonic Industry Europe named Anglia Components as its Regional Distributor of the Year at the recent distribution


conference in Garmisch, Germany, in recognition of its strong sales growth and design in activity. This is the second occasion Anglia has been presented with the award, an exceptional achievement amongst Panasonic’s network of regional distributors in Europe.


Commenting, Max Jakob, director of distribution sales at Panasonic, said, “Anglia has been an outstanding distributor for nearly 20 years, keeping pace and growing with Panasonic as we bring to market new technologies and solutions. Both its technical support and its inventory profile have evolved


24 March 2020


to reflect the development of Panasonic’s business. Anglia’s achievements with our newest additions such as polymer and hybrid capacitors, wireless modules, sensors and mechanical switches are exceptional.” John Bowman, marketing director at Anglia


responded, “We were proud to receive this accolade from Panasonic Industry Europe, one of the best known names in our industry. Panasonic is highly regarded for its innovation and is continually introducing new technologies. Recently it has expanded its wireless module, sensor and switch products to address new IoT designs, whilst continuing to develop its established ranges of passive components, connectors and more. These developments have been well supported by our FAE teams and have


Components in Electronics


been strongly welcomed by Anglia customers.” Anglia has been a Panasonic Industry distributor since 2000 and promotes Panasonic’s full portfolio of capacitors, resistors, inductors, switches, thermal materials, circuit protection, sensors, batteries and wireless connectivity devices. Anglia holds UK-based inventory on a wide range of popular products and provides application design support for popular product ranges. All stocked Panasonic products are available for same day despatch from Anglia's UK distribution centre with competitive pricing and free delivery.


anglia-live.com/manufacturer/ panasonic


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