Front End | News Watlow launches Prime Distributor Programme across Europe I
ndustrial technology and thermal systems provider Watlow has launched its new Prime Distributor Programme across Europe. The Prime Distributor Programme will be offered through a network of well-qualified distributors that have both strong local presence and a history of supplying Watlow products. The programme will provide customers with improved support and easier access to the full line of Watlow products and solutions. To qualify as a Watlow Prime Distributor each business is required to demonstrate the ability to continually invest in and scale their organisation and adhere to Watlow’s requirements for service and support. This applies to both Watlow and Eurotherm product lines — an industrial technology company that Watlow acquired in 2022. These key partners will bear a certified ‘Prime Distributor’ logo to demonstrate their affiliation with the company.
Watlow will have one Prime Distributor in the UK, Germany, France, Spain and Italy. Each distributor will have primary responsibility for managing its own business as well as an extended network of Endorsed Distributors within their respective markets. Endorsed Distributors will assist Primes with other localised and unique needs as they arise. The first market in which the Prime programme will be introduced is the UK, with Watlow selecting Electroserv as the Prime Distributor for this key market. Throughout 2024, the company will be transferring a significant number of UK based customers and distributors to Electroserv and will be working with relevant groups within Watlow to ensure a smooth transition for all parties. The company’s website, which currently offers Eurotherm’s product line, is currently under development to also provide access to Watlow offerings.
“Our new programme is essential to
Steve France (second from the right) - indirect sales manager Europe at Watlow
Watlow’s go-to-market strategy for indirect European customers,” said Steve France, indirect sales manager Europe at Watlow. “Watlow has grown rapidly across Europe and with a large proportion of our customers in the UK, it made sense to start the Prime Distributor Programme here.
The partnership between Watlow and Electroserv is a great step forward for our
Intelliconnect exhibiting at European Microwave Week 2024
I
ntelliconnect (Europe), the UK-based specialist manufacturer of RF, microwave, waterproof and cryogenic connectors and cable assemblies, will be exhibiting at
edition of the European Microwave Week (EuMW 2024) on stand 146C - Area 12. Taking place in Paris on 22nd
the 27th to 27th
September, the event - featuring three co- located conferences - continues the annual series of highly successful microwave events that began in 1998. Intelliconnect will be sharing their stand with team members of their Trexon Global sister company EzForm. Intelliconnect’s products are suitable for applications including quantum computing,
wearable technology, medical, telecoms, satcoms, military, aerospace, space, general microwave communications, rail traction, oil and gas and marine.
EzForm is an AS9100D certified manufacturer of coaxial cable, cable assemblies, RF connectors, and coaxial delay lines. EZ Form’s RF, microwave, and millimetrewave transmission line solutions offer proven performance for critical applications in military, aerospace, cryogenic/ quantum computing, telecommunications, medical, instrumentation and test. Products of special note on display at this year’s EuMW 2024 include: Low loss cable
range; CryoCoax range including Intelliconnect’s HD QCON connector and attenuator range; EzForm range of raw cable and assemblies; and a selected range of samples from the Trexon Globa group of companies
The popular Pisces range of waterproof
RF connectors, coaxial adaptors to facilitate inter-series connection and gender change etc.
will also be on Intelliconnect’s stand.
www.intelliconnectgroup.com/
indirect business across Europe, as it will provide a better customer experience, as well as access to more sales and support resources. Ultimately, the programme will enable us to expand our market reach, improve distribution processes and further grow our business throughout Europe.”
watlow.com
www.cieonline.co.uk
Components in Electronics
July/August 2024 9
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