MODA REVIEW
Autumn Fair & MODA deliver record orders and help refuel the UK Retail Inductry
Millions of pounds worth of business has been generated during the last four days at the UK’s leading home, gift and fashion trade show, Autumn Fair co-located with Moda, reigniting, and refuelling the retail industry.
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etailers from across the UK, including Harrods, Anthropologie, Dunelm, Walt Disney Company, B&Q, Oliver Bonas, Fenwick, Boohoo, Blue Diamond Garden Centres, Bloom & Wild, British Garden Centres, Daylesford Organic, Fortnum & Mason, Graham & Green, Tesco, Hobbycraft, La Redoute, Lakeland, Next, Paperchase, Pets at Home, and Sainsbury’s, flocked in their thousands to attend the first major retail trade show since lockdown in March 2020.
The desire to refresh their stock levels, inject newness and discover exciting new products for their stores, and experience product in person, created a very confident mood and many exhibiting suppliers secured record numbers and quality of orders.
Lucy Lee, Founder, Scream Pretty said; “The best show we’ve ever had at Autumn Fair, and we’ve signed up for the next two shows. We’re
16 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2021
delighted and it’s exceeded our expectations. We like the new format for Spring Fair being four days instead of five, which we’ve wanted for some time so we’re very happy to be listened to and look forward to being there.” Tom Willday, Founder of Willsow said; “This is our first big show and for us to be able to place more of our books in small gifts shops, medium sized businesses, and huge retailers such as WH Smiths, Bloom & Wild, Thortful, and so many more companies that have been here, is amazing. They have been really interested in us which is overwhelming. We are that excited we will be booking Spring and Autumn Fair for next year. The organisers have all been great.” Creativity, innovation, inspiration, and inventiveness were in abundance throughout the four key show destinations: Home, Gift, Fashion and Design & Source. Overall, feedback from exhibitors has centred on the amount of pent-up demand there is for face-to-face
trading again. Many, including Little Bird Told Me, Hippychick, Asmodee, Inside Out Toys, Keel Toys, My Doris, Jess & Lou, Isles & Stars, The Travelling Craft Room, Fountasia, Lesser & Pavey, Richard Lang & Son/Lang’s, Sass & Belle, Kikkerland and Lesser & Pavey, have had their busiest shows ever, opened lots of new accounts, and seen a fantastic range of buyers. According to many other exhibitors, the shows delivered above expectations with a large number already rebooking for Spring and Autumn Fair 2022. Feedback on Spring Fair’s change of dates to a four-day show have also continued to be positive.
More comments from the show floor include: Nicola Huckerby from Candlelight: “We didn’t know what to expect when we first committed to the show, but we have had a fantastic response, it has been really successful for us. The customers have loved seeing product, picking up and smelling the candles, and actually
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