PREVIEW: MICAM
The tour starts in Berlin for presentation of the 95th edition of MICAM Milano. Three events are scheduled, in Berlin, Seoul and Brussels. Markets of great interest for footwear exports, all growing in value in the first half of the year: Germany +22.4%, Korea +20.8% and the Benelux countries +29.9%
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ICAM Milano is still the focus of attention of the footwear industry around the world. To inform buyers about the event and allow them to discover all the opportunities it offers, three teaser events will be held in December 2022 presenting some of the new features of the upcoming edition scheduled for 19 through 22 February 2023 at Fieramilano - Rho. The tour starts on 1 December, in Berlin, at the Soho House Polit Bureau, where an exhibition of footwear by Emerging Designers will also be set up. On 5 December, the event will fly to High Street Italia in Seoul, Korea, and will draw to a close on 14 December in Brussels, at the Bruxelles Tour & Taxis Orangerie. The three teaser events have been organised in conjunction with the Italian Trade Agency.
The three events offer an opportunity to present the new trends for next season, anticipating the mood of the F/W 2023/2024 collections thanks to the experience of the
platforms MICAM relies on each season. In Berlin and Brussels MICAM will showcase Livetrend, while the Seoul event will focus on trends identified by WGSN. “MICAM has always offered dealers all over the world a privileged opportunity to keep up with the latest trends and new developments in footwear,” explains MICAM and Assocalzaturifici Chair Giovanna Ceolini. “Italy has once again confirmed its position as the EU’s biggest footwear manufacturer by far, producing 148.8 million pairs of shoes, making the country the thirteenth biggest producer world-wide. When it comes to exports, Italy ranks eighth in the world, but third in terms of value. Italy has always held a position of unrivalled leadership in production of high-end and luxury footwear with a high fashion content. And in fact, the average price of Italian exports is the highest among the world’s top 15 footwear exporters by value.
Exports grew 24% in terms of value and 13.5% in terms of quantity in the first half of the year as compared to the same period in 2021. Germany
grew in the first half of 2022 in terms of both value (+22.4%) and volume (+20.6%), ranking fourth in the ranking of destinations for Italian exports by value and second in terms of volume. While Korea registered a growth rate of +21.1% in terms of quantity and +20.8% in terms of value, ranking ninth and seventeenth in the ranking of destination countries by quantity and by value, respectively. Lastly, the Benelux area reports 25.7% growth in quantity and +29.9% growth in terms of value.
Exports are of fundamental importance in our industry and introducing an even broader selection of international buyers to MICAM means multiplying opportunities for trade. In this regard, I wish to thank ITA for its valuable work promoting our companies and their international growth around the world”.
We look forward to seeing you from the 19th to the 22nd of February 2023! In the meantime, keep following us on our social channels. #micam #micamtales
16 • FOOTWEAR TODAY • NOVEMBER/DECEMBER 2022
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