Cheryl Taylor, Editor, talks to Andrew Elhinn of the Shoe Gallery, Lewes, West Sussex.
Kindly tell us about your shop, its location and your customers? We are a well established family firm who pride ourselves on having shoes for everyone and to be able to get the right fit for everyone. Located in the historic and beautiful county town of Lewes in Sussex we cater for any age with children’s, men’s and women’s departments
What made you decide to buy this brand? When we decided to enter the murky world of children’s shoes a few years ago we had seen Froddo shoes and had bought them for my eldest daughter. I was very impressed with the quality of their leathers and manufacturing and also the range of more interesting colors that our customers demand. The company was at the top of the list of companies to stock.
How does this brand compare with other brands in the same category you stock/have stocked? Froddo always are our top selling fashion brand every season, and are making steady progress into our school shoe business. They are a firm favourite with our customers and are asked for constantly. When compared to less expensive brands they are nearly always chosen as the customers can see the quality.
Which styles have worked best for you? We always do best with classic non-gimmicky designs in interesting colours and leathers. We always buy their classic T-bars and brogue boots in numerous colours every season.
Have you recommended the brand to other retailers? I would always recommend this brand not only to other retailers but also to other parents as it is a brand my own children wear a lot.
Please tell about the service you receive from the manufacturer? Pauly and the Froddo team are always happy to help and can sort any problem quickly and always get back to you. The stock arrives on time and of consistent quality.
Contact: Shoe Gallery 45 High Street Lewes East Sussex BN7 2DD Tel: 01273 488011
www.shoegallery.org.uk
12 • FOOTWEAR TODAY
• MAY 2017
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