MARCO TOZZI
MARCO TOZZI REMAINS ON THE ROAD TO SUCCESS
MARCO TOZZI focuses on innovative products, a modern appearance and an attractive price-performance ratio
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n every crisis there is also an opportunity: “We are all aware that times are not easy in our industry and that we are facing many new challenges. The consumer behaviour is more sensitive than ever before, especially due to the rising cost of living. In order to create incentives to buy even in these times, retailers need strong brands that inspire end customers with desirable and fashionable products with a high value for money. To achieve this goal, we have invested a great deal of effort and money in very attractive price ranges while working on brand-new collection content and campaigns for the current A/W 23 collection,” says Christian Böhm, Managing Director of MARCO TOZZI. Absolute highlights of the new MARCO TOZZI A/W 23 collection are the trendy collection capsules such as the Party Collection. True to the motto “Turning day into night”, this capsule offers an eye-catching addition to any evening
look with its elegant styles like pumps and heeled ankle boots. In a range of new dazzling glitter and metallic colours and materials, the collection finds the perfect mix of elegance and comfort.
“Today, it is no longer enough to just present shoes as a product. You must keep creating new incentives with emotional stories and hip themes to constantly motivate and entertain the end customers,” says Böhm.
A special feature of the new MARCO TOZZI collection is the new brand emblem. A modern curved heart stands as a new symbol for attention to detail. The new emblem is not only used on the new high-quality black pair box in a precious gold colour, but is also found in a variety of ways on the products.
MARCO TOZZI Shoes GmbH & Co. KG is a subsidiary of the Wortmann Group, which is one of the largest shoe production and distribution companies and is considered the market leader for fashionable women’s shoes in Europe. The MARCO TOZZI brand stands for fashionable, detailed women’s shoes with a very good price-performance ratio.
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