Q&A That’s just the job!
Cheryl Taylor, Senior Editor, talks to Rachael Lyon, Group Sales Manager – Footwear Today, Footwear Industry Awards, Footwear Today website and APP
Q&A Name: Rachael Lyon Company: DataTeam
Job: Group Sales Manager – Footwear Today, Footwear Industry Awards, Footwear Today website and APP.
As you are new to Footwear Today Magazine, please tell me about yourself? Your career path and career history?
I started in publishing 25 years ago working on B2B magazines, websites and awards. Back then I was an Event Director for a B2B exhibition, until the Pandemic last year, when I was made redundant.
What attracted you to work on Footwear Today and the Footwear Industry Awards?
As I have sold advertising and sponsorship and exhibitions for over 25 years, in the DIY industry the utilities market, when this opportunity arose at Footwear Today, I jumped at the chance, as my passion are shoes!
What changes are you planning on the Footwear brands, Footwear Today, Footwear Industry Awards and the Footwear website and APP? I want to become the ‘go to’ for industry news, as we are the only title in this market, I see lots of opportunities for sponsors and advertisers. I want the Awards to become the ‘must go to’ event of the year. We have already launched the new awards which will be held at a new venue, a new location and new date….
What skills can you offer your clients?
I like to work with clients and give them a ROI, to do this I need to know their objectives and listen to their needs, matching their needs with new ideas Footwear Today can offer though leadership, brand awareness and networking opportunities.
As we come out of lockdown, what are you most looking forward to over the coming 12 months?
Going to meet all the lovely clients who I have only been able to talk over the phone or on a Zoom call.
Visiting the exhibitions, MODA will be my first!
Putting on an ’all new’ Awards, new theme, new venue new theme. We are all ready for some fun and a get together and to celebrate this amazing industry.
Remember the Awards date…. 11th November, Guildhall, Northampton. Do get in touch to discuss sponsorship opportunities or to book a table. Making positive changes to the Footwear Brands, after listening to what the sponsors, advertisers and readers want.
How many pairs of shoes do you own? Over 100 and I always keep my shoes in their shoe boxes! My school 4 • FOOTWEAR TODAY • AUGUST/SEPTEMBER 2021 DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
friends remember I did this then and still do 25 years on!! I have a whole cupboard just for my shoes and its always in order! Shoes are my passion so, when I came to work on Footwear Today, I thought all my dreams had come true!
Where do you work from?
Our office is based in Maidstone, Kent but now we are out of Lockdown I will travel the country to meet my clients.
What are your plans for the future? To make the Footwear brands the best they can be, stay healthy and enjoy life!
Contact Rachael Lyon
Group Sales Manager Footwear Today Magazine DL: 01622 699 185 Mob: 07736 465 266 websites:
www.footweartoday.co.uk www.footwearindustryawards.com
Twitter:
http://twitter.com/FootwearToday
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