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Independent Footwear Retailer, Lynn Clark, of Finale Shoes & Accessories, Corbridge, Northumberland, tells Cheryl Taylor, Editor, why she buys Peter Kaiser footwear


Kindly tell us about your shop, its location, and your customers? Our shop is in the lovely village of Corbridge in Northumberland. Corbridge is full of independent shops, cafés, and pubs which we think is the perfect place for us to have our shoe shop as it really is a wonderful place for everyone to visit. We have a real mixture of customers, many locals, lots of regular visitors from around the region and many tourists who are either staying in Northumberland for a holiday or passing through and pick Corbridge as their stop off point.


What made you decide to buy this brand? We chose to buy Peter Kaiser because we felt the brands we had previously purchased occasion wear from were not producing the styles we wanted. The comfort of these types of styles was becoming more important to customers and we didn’t feel our previous brands had it quite right.


How did you find out about the brand? We first heard about Peter Kaiser from customers saying they liked it and enjoyed wearing it, we often ask customers about brands if they come in wearing shoes we may not have stocked previously. From this we asked a few friends that we know who have shoe shops their thoughts on the brand, and took a look at the next trade show we attended. We were happy with what we saw and the service we received from the company so placed our first order, we think this was maybe 8 years ago but time does fly when you are having fun so it could have been longer!


Which features of the brand do you like best and why? The classic look of the Peter Kaiser collection is really important to us, our customers love that they can buy something for a special occasion that they can also wear again or the perfect ‘smart’ shoe that will not be out of fashion the following season. Another key feature for us in choosing the Peter Kaiser brand is the comfort and the great fit of the shoes, as an independent shop you need customers to return time and time again and if they buy the perfect shoes but have an uncomfortable time wearing them that is not going to be good for business!


How does this brand compare with other brands in the same category you stock/have stocked? Peter Kaiser designs have a unique look to them and as mentioned before the comfort in the styles make them a firm favourite with our customers. We focus on comfort and quality throughout our shop, so it sits well with our other brands but is probably one of our favourites for classic and occasion wear.


Which styles have worked best for you? The mid heel styles are always a popular choice with our customers as they provide the height that is often requested when it’s a more formal/smart occasion, however having a mid-heel means it is the type of shoe you would wear again rather than a towering high heel that simply has one outing then sits in a shoe box in your wardrobe forever. We also love their stylish flatter designs too as these are perfect for customers who cannot wear a heel, but don’t want to feel underdressed or too casual. The shaped front with a perfect fit around the foot means you can look elegant and smart without compromising on comfort.


Is the brand one of your best-sellers? Where does it stand pricewise? The brand is one of our most popular in the shop and has remained so for many seasons now. The price is similar to many of our other brands and people appreciate the quality of the products, so price is not an issue for us when selling Peter Kaiser.


Which are the most popular styles? If we were forced to choose, we would probably have to say any version of the Malana style with its perfect height heel and accommodating front design and the classic black Lagos with its lower heel but super stylish shape.


Have you recommended the brand to other retailers? Yes, we have, during buying fairs we often chat to other shoe shop owners and happily recommend brands that are performing well for us.


Peter Kaiser would certainly be one we would mention for those looking for a stylish but comfortable brand and we have also recommended it to boutiques that stock occasion wear as it would be great for them too.


Please tell about the service you receive from the manufacturer? Throughout our many years of buying Peter Kaiser we have received an excellent service from them, we have clear lines of communication and deliveries are prompt and always correct. They support independents with clear RRP’s and reward us at the end of every season for making early payments and maintaining regular orders which is a great way for the brands to recognise good stockist.


Lynn and Faye Clark.


Finale Shoes and Accessories, 8 Middle Street, Corbridge, Northumberland, NE45 5AT. Shop Tel. Number: 01434 634195 Website: www.finaleshoes.com


Johnny Woolfson


Peter Kaiser Sales Agent – UK & Ireland Peter Kaiser Schuhfabrik GmbH Mobile: +353 87 6546000


Mail: johnnywoolfson@icloud.com www.peter-kaiser.de


SEPTEMBER 2022 • FOOTWEAR TODAY • 33


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