TRADE SHOW NEWS
Hyve Group launches three virtual forums in September 2020
• Autumn Fair @ Home, Glee Gathering and Fashion Together • Showcasing over 500 brands virtually • Refuelling Retail theme announced for 2021
H
yve Group is pleased to announce Autumn Fair @ Home, Glee Gathering and Fashion Together (comprising Pure, Pure Origin, Moda
and Scoop), three completely virtual forums happening this September. These forums will provide exhibitors and attendees with the
opportunity to showcase and discover new products, engage with suppliers via “The Virtual Showroom”, and hear market leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now. The event teams behind Autumn Fair, Glee, Pure, Pure Origin, Moda
and Scoop believe that these virtual forums are a key part in their new “Refuelling Retail” initiative. This brand-new initiative calls for all market players to refuel the retail industry after a challenging first eight months of 2020. Autumn Fair @ Home, Glee Gathering and Fashion Together will be non-commercial events allowing existing customers to participate at no additional cost aiming to connect the industry this autumn as all national and international retail trade exhibitions had to be cancelled due to COVID-19. Julie Driscoll, UK Regional Director said: “Our market-leading shows
are a vital cog in UK retail, our physical shows are places of discovery and dynamic environments where business is done – we want our virtual forums to offer a similar environment. There is no doubt that COVID-19 has impacted retail this year, however, we believe that now is the time to help refuel retail and help our community to bounce back. We hope that the free forums that we are offering to our customers this September really help to kickstart product discovery.” “We are confidently planning for our February shows, and whilst
Autumn Fair @ Home, Glee Gathering and Fashion Together will offer a brilliant way to connect our community in September, it will also act as a great preview for what our retailers will see at Spring Fair, Moda, Pure, Pure Origin and Scoop in February. We look forward to opening the physical doors to our market-leading shows and being able to facilitate business finally being done in person again. What digital has shown us is that whilst it’s a great tool, there is no substitute to face-to-face meetings and being able to touch and feel product again. Fashion Together is taking place on 1st and 2nd September 2020.
www.purelondon.com
www.moda-uk.co.uk www.scoop-international.com
MICAM: QUICK, FLEXIBLE, GLOBAL: MICAM adds digital technology to its services
MICAM Milano - Digital Show Powered by NuORDER is here: a business tool to enhance the value of the physical event
Every crisis brings an opportunity: digital transformation of services and business relations in many different sectors is one of the phenomena that have offered enterprises the greatest opportunities for growth in the complex world scenario of the past few months. In only a short time, numerous forms of business have made the transition from the physical to the virtual dimension with online spaces accessible from a PC, tablet or smartphone. MICAM Milano, international footwear trade show scheduled Fiera Milano Rho
September 20 to 23 2020 which always keeps up with the latest trends on the market, responds to this scenario with a bold, revolutionary decision. The result is MICAM Milano Digital Show, powered by NuORDER, a new digital environment centring around the trade show, created under an agreement with the NuORDER platform offering online support for participating companies’ business and promotional initiatives. “Micam is an essential event for supporting a crucial sector of Italian industry
and economy,” explains MICAM and Assocalzaturifici Chair Siro Badon. “The world’s biggest footwear trade fair maintains the link between manufacturers and buyers. At a time like this when we have few certainties, MICAM has a key role to play in getting the business started again and permitting international expansion of the enterprises that have always participated in the event. Our survey found that more than 64% of these buyers intend to come to
MICAM and more than 50% plan to spend two or more days there, primarily in order to meet exhibitors, but also to identify new suppliers and draw inspiration from seminars on themes of particular relevance today. We are focusing in particular on MICAM Milano and the acceleration of its digital b2b channels, which support companies in the shift toward more efficient management of their customer portfolio while broadening their horizons for acquiring new customers all over the world. This is why we and our partner NuORDER have created the MICAM Milano Digital Show”.
MICAM Milano Digital Show: Business goes online Far more than a portal or online catalogue, MICAM Milano Digital Show is a true “augmented trade fair” that uses digital technologies to add to the opportunities offered by the physical trade fair. In partnership with NuORDER, a world leader in the field of digital business platforms, MICAM showcases its exhibitors’ product ranges for buyers all over the world: a single click takes you into a whole new world waiting to be discovered, a continually evolving network you can join at a truly competitive cost. “Global scope, innovation and networking characterize MICAM Milano Digital Show, anticipating the events to be held during the trade fair and continuing to offer the opportunities it provides after the physical trade fair is over,” explains Tommaso Cancellara, CEO of MICAM. “Buyers will be able to benefit from the potential contacts already present in the NuORDER platform, whose community is made up of 500,000 retailers, and acquire new tools for sales in the digital world. Our goal is to have two physical events per year (four if you consider MICAM Americas) with a digital presence 365 days of the year. MICAM will be in very good company, continuing its strategic partnership with Informa Group to allow buyers to find on the platform not only MICAM Milano and MICAM Americas but also the American fairs Magic, Project, and Coterie, creating a virtual portfolio of the most important fairs in the fashion business.” “We are excited to partner with the global leader for the footwear industry to
power the digital trade show,”says Heath Wells, Co-Founder and Co-CEO of NuORDER.“MICAM responded quickly to address the needs of the industry to ensure the critical connection between brands and retailers. NuORDER’sleading platform allows for end-to-end connection, from product searches to order placement, all in the same system.Our partnership marks a defining moment in the industry solving real customer needs at a critical time. This is the beginning of a new era for fashion markets and the standard for product searches and commerce moving forward.”
www.footweartoday.co.uk SEPTEMBER 2020 • FOOTWEAR TODAY • 11
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