FASHION WORLD TOKYO REVIEW


Concluded with Great Success!


Tokyo – Reed Exhibitions Japan Ltd. FASHION WORLD TOKYO and FASHION WORLD TOKYO-FACTORY- were held in lively atmosphere from Mar. 27 (Wed) – 29 (Fri), 2019 at Tokyo Big Sight, Japan. The show was attracted by 813 exhibitors from 31 countries/regions, 17,103 trade visitors and 7,686 conference attendees in 3 days.


T


he event has offered a wide range of elements, from fashion sourcing to brands exhibits since its first launch. As a further development from its


successful history, this 2018 October edition came with two titles - FASHION WORLD TOKYO, consisting 5 fairs themed categories of fashion items and FASHION WORLD TOKYO - FACTORY, a gathering of popular fashion garments/textiles companies and fashion sourcing manufacturers. The on-site meeting provides efficiently business opportunities for exhibitors and visitors. It is a must-attend event to catch up with Japanese fashion market that


became loved in the Asian market. It has also become a one-stop venue for fashion business as it covers whole fashion supply chain.


Asian factories gathered! There were a lot of Asian clothing manufacturers at FASHION WORLD TOKYO -FACTORY- 2019 [MARCH] showcasing their countries/regions’ latest products and advanced technologies. Various exhibitors from Bangladesh, China, Hong Kong, India, Japan, Nepal, Pakistan, Taiwan, Vietnam and etc . have attended! They drew great attention from Japanese buyers/importers/retailers and also visitors from other countries. As this show gathered well experienced factories well-known for its


low cost and high quality, flexibility in order size and skilled craftsmanship, more and more visitors attended the show to source and compare their new partners. FASHION WORLD TOKYO -FACTORY- became the show where world’s leading apparel/textile factories chose to exhibit to expand their business.


European manufacturers showcased new & latest brands! FASHION WORLD TOKYO 2019 [MARCH] was notable due to gathering many European brands to showcase their latest products. Every year, more and more new Japanese and international pavilions


bring additional excitement to the show ground. At 2019 March show, Georgia Pavilion (APS) became a new comer. Many countries/regions pavilions will be expected to appear in 2019 October and 2020 April show.


44 • FOOTWEAR TODAY • MAY/JUNE 2019


Significant existence of “Made in Japan” collections As Japan's largest fashion trade show, regional municipalities’ pavilions from all over Japan gathered. Made in Japan collections became one of the highlights of the show. Especially for international visitors, “Made in Japan” has drawn more and more world attention indeed. For example, one company headquartered in Okayama prefecture


presented their “cotton” from with unique texture for jeans. Another feature was "Designers’ Gate", where emerging Japanese designers gather. Visitors were amazed by the up-and-coming designs/items made by enthusiastic designers.


A sophisticated business matching service produced 1,029 on-site meetings A matching system which has been introduced since 2017, enables both exhibitors and visitors make appointments. Show Management has created “Business Matching Service” to have


productive business meetings between exhibitors and visitors on site. “Business Matching Service” produced 1,029 meetings during the March 2019 show period. The service helped visitors a lot as it picked up exhibitors that impressed them by listening to their needs and also by a guided tour approach. Since it is extremely difficult to view every single exhibitor in details


during the show, the service was highly appreciated by many buyers. Some of those meetings ended up with on-site ordering, and some went deeply up to widening the business chances for many at FASHION WORLD TOKYO 2019 [MARCH].


Join us at Next Shows


Contact: Reed Exhibitions Japan Ltd. FASHION WORLD TOKYO Show Management T: +81-3-3349-8519 W: www.fashion-tokyo.jp/en-gb.html


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