BRAND PROFILE
What’s the story behind the brand? Our family business was founded in 1953 and manufactured unbranded slippers in the Rossendale valley, Lancashire. In the mid 1990’s we introduced the Comfylux brand and concentrated on developing wide and extra wide fitting comfort slippers.
Is there a brand philosophy? Our focus has always been on providing our customers with high quality comfortable slippers at a competitive price. Our products are designed so that our customers have the perfect fitting slippers for their feet.
What sets this brand apart from the rest? Quality, fit and comfort are our outstanding features. We offer two width fittings, our standard EE fitting and our ‘Superwide’ range which are available in mens HH+ and ladies EEEE+. They are extra wide and have an extra deep toe box, ideal for swollen feet. Our ‘Stretchys’ with the toe area that stretches to fit your feet are designed for sufferers of diabetes. All our slippers have our unique built-in super soft foam heel core and
vulcanised rubber soles for supreme comfort, fit and durability. Most styles are machine washable and the high quality upper materials
that we use are 5 ply, 2 layers of which are foam for extra softness. Our ‘Superwide’ range and ‘Stretchys’ can be sold with VAT relief
(zero-rate VAT) when supplied to disabled customers. Comfylux is the brand of choice for people with problem feet.
Where is the brand assembled/manufactured? Our products have been manufactured in Spain for the past 16 years in the same factory and to the same high standard. Previous to that we manufactured in Lancashire from 1953 to 2003 until
most of our suppliers eventually went out of business and we were forced to move production elsewhere.
How is the brand marketed? Do you use social networking? We advertise in magazines such as Footwear today and ‘Choice’ which is a popular magazine for the over 50’s. We also have an active following on Twitter, Instagram and Facebook.
Contact: Wholesale Enquiries UK Distributors (Footwear) Ltd. 01162 403 232 01706830297
comfylux@sky.com
www.comfylux.co.uk
10 • FOOTWEAR TODAY • MAY/JUNE 2019
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