Why I Buy Lunar by Gary & Sonia Millar – Millars Shoe Store, Lurgan, Northern Ireland.
Kindly tell us about your shop, its location and your customers? We are an independent fashion shoe store based in a Lurgan Northern Ireland We cover all age groups Ladies, Gents and kids. We are in close proximity to the city of Belfast
which allows us to sometimes be a little more fashionable and vibrant
What made you decide to buy this brand? Our customers started to request Lunar shoes in our store, so we made it our business to approach the Company at MODA several years ago. We were amazed at how busy their stand was – the busiest in the whole show – so we thought that they must be doing something right! In addition we knew their Territory Manager Paul, with whom we’d always had a good relationship from his time with his previous Company. The shoes complimented our existing brands too.
Which features of the brand do you like best and why? One of the greatest strengths of the Lunar brand is the diversity of the range and the huge age group that the brand sells to. We have found that we’ve sometimes sold Lunar to three generations of the same family! The price points are always exceptional and the shoes always have the ‘comfort’ factor.
How does this brand compare with other brands in the same category you stock/have stocked? The low returns rate is really amazing – considering the price bracket in which the brand operates and from day one they have been easy to deal with – I think that with them being a family
12 • FOOTWEAR TODAY • MAY/JUNE 2019
Is the brand one of your best-sellers? Where does it stand price-wise? The brand performs season after season and is always innovative in styling, design and creativity. You can see other brands watching what Lunar do and then following. The choice is huge; there are hundreds of new styles every season, which is
business you get that extra duty of care that sometimes gets lost when you are simply an account number.
Which styles have worked best for you? Originally it was the dressy end of the business with the matching heels and handbags that was the main area for us; however their innovation in padded foot beds has really added the comfort factor to their already strong styling. Customers now know the difference between a Lunar sandal and all the others and ask for Lunar by name.
something we like to see. We stock over 65 brands and Lunar are continually in our top 3 for sales season after season. Customers like the competitive price points.
Which are the most popular styles? Our best-selling sandals this season are Fiji (always a winner), Tancy, Saffie, Edwina and some of the wedges like Reynolds, Tabitha and Karina.
Have you recommended the brand to other retailers? Yes we have with confidence; whenever we are at Trade Shoes it seems to be the brand that is being talked about.
Please tell about the service you receive from the manufacturer? At GRS someone is always available and you get very quick answers on stock availability. This is invaluable if we have a customer in store that needs a quick answer – the fact we can buy single pair tops ups and customer specials is really important. Mostly it is the personal touch adopted by the company from top to bottom, which makes you feel your business is appreciated
Millars Shoe Store 51 Market Street, Lurgan, Co Armagh, Northern Ireland. BT66 6AA T: 02838 328444 E:
sales@millarsshoestore.com W:
www.millarsshoestore.com
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