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SUSTAINABILITY IN MANUFACTURING
OR A US AGE
SUPPLEMENT
With a tearing
performance comparable to our market-leading Rippatape 60, Rippatape
Halo does not compromise on the easy opening credentials of its plastic alternative
packaging to play a powerful role in the world around us, Rippatape Halo endeavours to help brands and converters around the world meet their environmental goals while providing customers with more circular curbside recyclable packaging options. This brand-new solution is the first paper
tape of its kind in the Filtrona Tapes ECO Range. It is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria. With a tearing performance comparable to our market-leading Rippatape 60, Rippatape Halo does not compromise on the easy opening credentials of its plastic alternative. Crucially, Rippatape Halo is recyclable along with paper and board packs, is fully reclaimable, eliminates the plastic film used in standard tear tapes, and focuses on fibre recovery.
RETAINING FIRST-RATE FUNCTIONALITY Environmental impact isn’t the only consideration at play in the packaging world. With an ageing demographic in many developed markets, packaging design must be intuitive and sometimes tactile to cater to visual impairment, arthritic fingers, and cognitive difficulties. Responding to these changes, brands and designers are putting ever greater thought into how much packaging they use and what that packaging looks and feels like. The functional properties of packaging
can also be enhanced with new technical developments enabling pack designers to
delight consumers with new experiences. With so many potential avenues to explore, it’s important to take a systematic and comprehensive approach when implementing packaging innovation in your business. Every day sees us working on new ideas and solutions to help improve consumers’ lives. Constantly monitoring consumption data and market trends, at Filtrona Tapes, we analyse consumer habits and lifestyles to anticipate emerging needs. The end of a pack’s
life cycle is becoming a bigger focus for packaging manufacturers and retailers, with some leading brands making bold commitments to convert to 100% reusable, recyclable or compostable packaging by 2025. Companies are looking to make their packaging easier to recycle across the board. Consumer goods
companies that make the biggest strides will start by focusing on legislation, infrastructure, consumers and retailers, and technology, enabling them to understand available solutions better and direct their efforts accordingly. Sustainable packaging solutions mean something different for each brand
FEBRUARY 2023 DESIGN SOLUTIONS - SUPPLEMENT 25
and business. Understanding the role it plays in your end consumer's experience, among departments in your organisation, or throughout your entire value chain, is critical to driving impact. Success occurs when opportunity meets
preparation. At Filtrona Tapes, we see stepping into this breach as a clear opportunity for innovation.
Filtrona Tapes
https://filtrona.com
Sustainable packaging solutions mean something different for each brand and business
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