News
PEI-GENESIS INSPIRES THE NEXT GENERATION OF APPRENTICES
much of this is attributed to the Coronavirus lockdowns, statistics still show a steady decline in apprenticeship starts since 2014. This has created demand for 124,000 engineers and an additional requirement for 79,000 related roles, according to Engineering UK.
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NEW CATEGORY ANNOUNCED FOR THE 2022 INSTRUMENTATION EXCELLENCE AWARDS
To improve engagement with local schools and promote apprenticeships, PETA launched the Apprenticeship Vs Dragons’ Den Programme. School teams were tasked with developing a product to solve one of modern life’s challenges, the winning product being an app to track your carbon footprint. To help sponsor prizes and fulfil the roles of Dragons, PETA approached spokespeople from local technology and engineering companies for support, including Kelly Sunderland, European HR director at PEI-Genesis. “Having left school myself at 16, going straight into work instead
of following traditional academic routes, I got the benefit of learning on the job. Furthermore, apprenticeships can open the doors to sponsored higher education qualifications. Having been sponsored through a bachelor’s and a master’s degree myself, I strongly advocate for apprenticeships and vocational career starts. Programmes like PETA’s Dragons’ Den offer school pupils insight into the alternative opportunities available to them after school in tech, business and engineering. “As employers in the technology sphere, we often set too high a bar on the skills required from potential new hires. This programme proved to us that the attitudes, values and creativity of the candidates are just as, if not more, important for the world of work. The teams in the final showed the tenacity we look for in prospective employees and, when challenged by the Dragons, could articulate responses in a respectful and professional manner,” continues Sunderland. PEI-Genesis currently employs seven apprentices across different disciplines and was asked to sponsor the Original Concept Award. This went to Portsmouth Academy for its 3-in-1 reduce, reuse and recycle machine, which aimed to reduce the amount of single waste we use, whilst providing our community with healthy refreshments. The student’s hope for a more eco-friendly environment won the team a £100 cash prize and a trophy. “As a company, we are committed to inspiring the next
generation of technology experts, so being asked to sponsor the Dragon’s Den event award was a no-brainer,” says Jonathan Parry, senior vice president and managing director Europe for PEI-Genesis. “PETA’s Dragons’ Den event gave our employees of the future an outlet to demonstrate their confidence and passion for innovation, as well as their knowledge in delivering a business strategy from concept to market. It’s been great to support these achievements and we look forward to seeing the event continue next year.”
www.peigenesis.com 6 April 2022 Instrumentation Monthly
that really underscores a company’s identity… These are examples of marketing exercises that could be recognised in the newly announced Best Marketing Campaign category at the 2022 Instrumentation Excellence Awards. From full-scale campaigns to individual promotions, the Best Marketing Campaign category recognises the excellence of organisations in their effort to market products or their company. Nominations are now open for the 2022 Instrumentation Excellence Awards via the online portal so no need to delay in putting forward your nomination for the Best Marketing Campaign of the year. The inaugural Instrumentation Excellence
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Awards, brought to you by Datateam Business Media, the publishers of Instrumentation Monthly, will take place on 20 October 2022 at the Tower Hotel, London. The awards celebrate the very best professionals, products and companies from the test, measurement, sensing and control sectors so head over to the IEA
portal now at
www.instrumentationawards.co.uk to find out more on how you can get your moment in the spotlight in October. Entering the Instrumentation Excellence Awards is quick, easy and completely free of charge!
SPONSORSHIP OPPORTUNITIES Two sponsors have already been announced for this year’s Instrumentation Excellence Awards. Calibration expert IndySoft has been announced as the sponsor of the Test and Measurement Product of the Year category. ifm electronic, specialist in measurement, control and sensors, has been announced as the sponsor of the Digital Transformation Award. To find out more about sponsorship opportunities, please contact Louise Tiller by emailing
ltiller@datateam.co.uk.
ENTER NOW To enter the 2022 Instrumentation Excellence Awards, please visit:
https://instrumentationawards.co.uk/
Instrumentation Excellence Awards
instrumentationawards.co.uk
product launch that stands out from the crowd… Rebranding
briefing paper published by the UK’s House of Commons stated that there were 23,400 fewer people participating in apprenticeships in 2019/20 compared to 2018/2019. While
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