Instrumentation & Electronics Awards
W 10
inning or even being short-listed for an industry award is a praiseworthy achievement. In both cases it is your industry
acknowledging how and why your business, products, services and employees differ from those of your competitors.
Not surprisingly, businesses that regularly win awards tend to see a rise in sales compared to companies with comparable products and services that do not bother making submissions. This is because existing customers retain their trust in your company and those considering doing business with you for the first time see your win (or being shortlisted) as independent validation of your excellence.
Your success will also help you to attract new talent, and it is likely that you will start to receive more speculative applications. In short, awards are great for business development. Also, there is a considerable benefit in the act of just making your submission. Done properly, the submission process gives you the opportunity to examine your business objectively and to compare yourself to your competitors.
THE BEST CATEGORIES
Many awards - like the upcoming Instrumentation & Electronics Awards, for which entries close on 14th April - are free to enter. However, try not to adopt the mindset that because there is nothing to lose you might as well simply upload a press release, for example. Awards are an often- overlooked tool in the marketing toolbox, and you can get a huge ROI with just a little effort: typically, just a few hours work. Industry awards often have multiple categories, and you may have a product that is eligible for more than a single category. It is important to make your submission against the most appropriate category (or categories) and to understand what the judges will be looking for. If you do put the same product forward for multiple categories, be sure to tailor each submission. For convenience, let us consider how to tailor a single submission using the upcoming Instrumentation & Electronics Awards by way of example. One of the categories is ‘Internet of Things Product of the Year’, and the award will go to “…a company that best demonstrates true innovation within the Internet of Things. This product should be different from anything else in the market.”
Awards play an important role in our industry, acknowledging innovative products and inspirational people. Richard Warrilow, one of the judges on this year’s Instrumentation & Electronics Awards, offers advice on how to make a strong submission.
March 2025 Instrumentation Monthly
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