• • • DATA CENTRE WORLD - EXHIBITOR PROFILE • • •
Sustainable data centres in the AI era A new wave of artificial intelligence (AI) innovation
has reached Europe, and both its pace and adoption show no sign of slowing
80 Victoria St, London, SW1E 5JL
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he data centres of the future have become a critical fourth utility for our lives, and are today ushering in a new era where digital infrastructure has become a catalyst for renewable energy and AI-powered innovation. Deploying AI, however, presents a host of unique challenges for data centres, particularly regarding energy use. In fact, as AI continues to accelerate in both adoption and use cases, organisations must now shift their focus to developing an energy strategy that optimises power consumption and usage, rather than simply increasing power supply. This not only means finding ways to decouple AI data centre growth from energy consumption but further emphasises the need for greater efficiency and sustainability within data centre design and buildouts. To achieve a greener future powered by AI, therefore, we must not only accelerate the build-out of digital infrastructure and renewable energy developments, but harness the power of the ecosystem to ensure it is done so as sustainably as possible.
T During his keynote at Data Centre World
London, Schneider Electric’s Vice President, Secure Power Division, UK and Ireland, Mark
Yeeles, will share a host of strategies to help businesses successfully navigate this rapidly evolving landscape. Join us at 11:05am on the 12th March 2025 on the ‘Global Strategies, People, Environment & Innovation’ stage to learn about the impact of AI on data centres, and how to overcome its challenges.
Mark will also share how Schneider Electric is working to ‘bend the energy curve of AI’ by employing a science-based approach to energy intelligence, and demonstrate how organisations can integrate data centre infrastructure with AI-driven applications as a tool for broader decarbonisation efforts.
AI and asset
management strategies Where data centre modernisation and deployment is concerned, the exponential growth of the sector poses significant challenges on a multitude of plains.
On the one hand, designing new AI-ready facilities to meet the surge in demand is no small feat, requiring access to land, skills, components
24 ELECTRICAL ENGINEERING • FEBRUARY 2025
and energy. On another, retrofitting legacy data centres for both the infrastructure hosting requirements of AI, and for greater sustainability and efficiency is another key factor, and both challenges are further compounded by a shortage of qualified technicians who have the skills necessary to perform these critical services. At Data Centre World 2025, Schneider Electric will introduce a new Proactive Asset Management Strategy for data centres, leveraging IoT-enabled equipment for continuous monitoring, AI-powered predictive analytics, and digital commissioning to reduce costs and downtime. Join Dr Luke Durcan, Director Innovation & Incubation, Schneider Electric, in the ‘Design and Build & Physical Security’ theatre on the 12th March at 16:35pm to learn how the company is introducing conversational and visual tools for technicians, leveraging large language models (LLMs) and virtual reality (VR), for remote troubleshooting, personalised expertise and to improve service quality and consistency. Further, Dr Durcan will share practical examples of how Digital Twins are providing instrumentation for AI-driven services and integration, regardless of the equipment supplier and how data scientists can monitor correlations, detect risks and identify anomalies early, thus enabling continuous hypothesis formulation for new components including coolant distribution units (CDUs) and liquid cooling technologies.
Empowering the Ecosystem As data centres evolve to meet the rising energy demands of AI, power and cooling systems must too evolve to accommodate their increased rack and server densities. For operators, a robust power train will ensure greater safety, efficiency and security, providing the resilient foundations for AI-powered innovation. During Data Centre World, Schneider Electric’s
Vice President of Transactional Business, UK and Ireland, David Williams, will explore the key components of a resilient power infrastructure, and share why collaboration is vital to drive AI innovation.
Join him in the ‘Keynote: Global Strategies,
People, Environment & Innovation’ theatre at 11:30am on the 13th
March, as we share why
having a diverse partner ecosystem is essential to deliver scalable, flexible solutions and robust power architectures, while helping the data centres of the future to become truly AI-ready.
electricalengineeringmagazine.co.uk
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