• • • LIGHTING & CONTROLS • • •


Ventola accelerates lighting growth in Australasia


with further developments expected for the USA. And the expansion builds on continued export


L


growth across the US, Europe and Middle East for the Leicestershire based business. Ventola Projects, which manufactures its innovative


LED VAvR lighting product in the UK, has enjoyed strong success overseas in recent years, with Las Vegas hospitality venues, US Air Force bases and even a Qatari Royal Family palace benefiting from the lighting effects Ventola can provide. Distribution is already set up across the US and the


Middle East, and with the prospect of free trade deals circling the UK Brexit stratosphere, Ventola has decided to extend IEC compliance of his products to the Australasia region. “We’re delighted to kickstart the year with growth


into new territories alongside plans to further expand existing export markets,” says Ventola Projects founder, Mick Ventola. “We’ve been operating successfully overseas


for a number of years, steadily building our distribution network whilst keeping production right here in the UK. “This allows us to keep a tight control over the


quality and output of our product, whilst still ensuring there are strong lines of communication across the supply chain, with installations at Family Entertainment Centre (FEC) venues, hotels, bars, clubs and more across the world.” “With orders already on the periphery, we look


forward to seeing our business network evolve in Australia and New Zealand, as the UK looks to bolster its trade links worldwide.”


electricalengineeringmagazine.co.uk


ighting specialist is set to illuminate new territories in 2021 after its products were approved for use in Australia and New Zealand


Computer controlled and low-voltage, Ventola’s


VAvR lighting operates as a quick, efficient and multi-function system, with multiple lighting effects lending itself naturally to a variety of entertainment propositions. Most commonly, Ventola installs its products in


FECs – the type of leisure venues that usually comprise of bowling, mini golf, arcades, bar and restaurant areas and more. Here in the UK, Ventola Projects enjoys a strong


relationship with Ten Entertainment Group (TEG), which is perhaps most commonly associated in consumer minds to the Tenpin brand, with 46 sites across the UK.


Most recently, Ventola installed a VAvR


experiential projection and LED lighting system at TEG’s famous Printworks venue in Manchester, as new and ever more inventive visual effects within the bowling experience evolve to grab consumer attention. “Lighting is just one of a number of visual effects


that are playing a huge part in transforming the bowling experience across the industry,” says Graham Blackwell, CEO of Ten Entertainment Group “We’ve worked with Ventola Projects for a number


of years, with their VAvR LED products helping to grab guests’ attention and enhance the enjoyment of families seeking to relax and unwind at our venues across the UK.” Flying the flag for Britain, Mick Ventola has been


ranked as a Midlands Engine Export Champion by HM Department for International Trade (DIT) three years running. Highlighting the best of British, Ventola will be


hoping to champion the nation’s manufacturing credentials further in 2021, as it seeks to strategise a new Australasian presence in the year ahead. “We’ve always found Mick’s approach very proactive and forward thinking,” says Anya J.M. Novak, sector specialist for construction and environmental technologies, DIT East Midlands. “He’s a problem solver and always of a positive mindset, something we found when Mick joined the DIT’s trade mission to a major exhibition called CONEXPO/CON-AGG in the USA in March 2019.” “The DIT continues to help Ventola Projects Ltd find new overseas clients and territories and it’s a delight to work with Mick and his company.”


VENTOLA PROJECTS | ventola.co.uk ELECTRICAL ENGINEERING • DECEMBER/JANUARY 2021 15


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