Promoting Fairness Fairness in the workplace provides everyone with the resources and opportunities they need to succeed. Sarah recognized that hiring talent with multifaceted perspectives was not enough; she needed to ensure that all team members felt valued and supported. Despite her team’s small size, she took inten-
tional actions to create mentorship programs, offer guidance and support to new hires, and establish regular training sessions on best practices. Tese initiatives helped create a more equitable environ- ment where everyone had the chance to thrive and grow professionally toward their career objectives.
Fostering Inclusion Inclusion is about creating a sense of belong- ing. Internally, Sarah took the initiative to design team-building activities and open forums where employees could share their experiences and ideas. Often, she organized these activities over lunch, offering the team opportunities to bond and learn simultaneously. By living the principle, “Treat others like you
want them to treat you”, Sarah fostered a culture of respect and empathy, where every voice was heard and valued. Tis inclusive atmosphere not only improved team morale but also led to more innovative solutions and stronger relationships with investors.
Impact on Investor Relations The transformation within Sarah’s team had a profound impact on the company’s investor rela- tions strategies. With an inclusive team viewing their actions from multiple lenses, the team crafted more compelling narratives that resonated with a broader audience. They leveraged their varied perspectives to anticipate market trends and ad- dress investor concerns effectively. The company’s reputation for ethical practices and commitment to fairness attracted new investors who valued these principles.
Conclusion Sarah’s journey illustrates the power of embrac- ing multiple perspectives and inclusive practices
3 2 S P R I NG 20 2 5 ■ IR UPDAT E
About the NIRI Ethics Council
The NIRI Ethics Council was formed by the NIRI Board of Directors to elevate the importance of ethical issues and provide additional resources to the membership on imple- menting best practices in investor relations. The Council serves as a confidential sounding board and mentor to members regarding ethical matters that may arise during their practice—both for investor relations professionals and those providing products and services to the investor rela- tions community.
Information about the NIRI Ethics Council and the NIRI Code of Ethics can be found at
www.niri.org/resources/ ethics/. To reach the Ethics Council, please email
ethics@niri.org.
Consult the NIRI Code of Ethics
The NIRI Code of Ethics can be found at
www.niri.org/ resources/ethics/. Part One in this series was featured in the Summer 2024 issue of IR Update, Part Two was featured in the Fall 2024 issue of IR Update, and Part Three was featured in the Winter 2025 issue of IR Update. Access all issues of IR Update at. Access all issues of IR Update at
www.niri.org/publications/magazine/.
in investor relations. By doing so, she became a role model for ethical practices in her company. By valuing and promoting these principles,
professionals can drive innovation, build stronger stakeholder relationships, and enhance their company’s reputation. NIRI’s ethical principles serve as a beacon, guiding investor relations of- ficers like Sarah to create a more equitable and inclusive industry. IR
Raj Mehan, P. Eng, CTP, CMA, IRC is Vice President, Finance & Treasurer at Steelcase Inc. and Chair of the NIRI Ethics Council;
rmehan@steelcase.com.
ni ri .org/ irupdate
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