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The Current State of AI in Investor Relations
IR professionals report rapidly increasing use of artificial intelligence in investor relations, strong optimism about its future potential, and some worry about the use and implications of AI.
BY AL RICKARD, CAE
he use of artificial intelligence (AI) has taken hold in the investor relations (IR) profession and is on the rise. Tis was among the findings of a study about
the use of AI within IR conducted by NIRI and the University of Florida in March and April 2025. A total of 59 responses were collected from NIRI members. Te goal of the study was to understand how IR
professionals feel about incorporating these new technologies into their daily activities. Te study defined AI as “computer systems that
can perform tasks, create content, or make predic- tions, recommendations or decisions that usually require human intelligence.” In particular, the study focused on generative AI (such as Dall-E 2, GPT-4, and Copilot), which are computational techniques that can “learn” from a wide variety of raw data and be used to analyze or generate content across text, code, images, audio, videos, and other complex data types. “Te adoption of AI in investor relations isn’t a ques-
tion of if, but when,” said Evan Pondel, IRC, Founder and CEO of IR firm Triunfo Partners. “Tis survey shows that IR professionals are already incorporating AI into their daily work, but it also highlights a criti- cal gap regarding regulatory clarity. Regulation Fair Disclosure and other securities-related considerations need greater attention from both issuers and regula- tors to ensure safe, compliant use of this technology. “While the benefits of AI in IR clearly outweigh
the risks, those advantages can only be fully realized if the right policies and safeguards are in place to protect all stakeholders.”
Key Findings Te key findings of the study include: • AI use in daily IR is modest but expected to grow quickly. Current AI use is not yet deeply embedded within IR daily activities with 56% reporting a moderate or greater change in AI use since ChatGPT’s introduction in November 2022, and 70% reporting using AI in day-to-day activities at a “sometimes” or more level. However, IR professionals anticipate a rapid expansion with 100% expecting a slight (40%) or significant (60%) increase in AI use as part of IR activities in the next 3-5 years.
2 2 S P R I NG 20 2 5 ■ IR UPDAT E ni ri .org/ irupdate
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