ESCP Business School


Winning solutions to address local community challenges


T e ESCP Business School London Campus recently hosted its its 16th Jean-Baptiste Say Entrepreneurship Festival around the theme of How Entrepreneurship Can Address Local Challenges in Camden. Students were tasked with coming up with business


solutions that will help address various social and environmental issues in the London Borough of Camden community, such as food access, urban development and sustainability. T ese challenges were presented by representatives


from Camden Council, One Kilburn, Think and Do Camden and Camden Clean Air. The MSc in Marketing & Creativity students were


joined by Prof Stela Ivanova, ESPC Assistant Professor of Entrepreneurship, and supported by the ESCP London Blue Factory incubator.


She said: “T e direction of the Festival this year resulted


from collaboration with the Blue Factory, as we discussed the importance of embedding our school in the local entrepreneurial ecosystem. “We thought, what better way to do so than to direct our


biggest resource — our students’ talent, creativity and hard work — to address challenges that have local impact and result in self-suffi cient and sustainable Camden-based businesses? “T e students’ engagement was high as they could see,


meet and interact with the local streets and communities their businesses would serve. T eir empathy and connec- tion with the problems were a strong motivator behind their work.” Over several weeks, student teams, supported by


mentors and faculty, developed innovative solutions for the Camden community. Each team produced an MVP, identifying opportunities and viable business models. Projects were open for public evaluation, allowing attend- ees, including alumni and visitors, to provide feedback. After a fair-style demonstration, teams pitched their


projects in five minutes, followed by a three-minute Q&A with a jury panel, including Prof. Ivanova, Andrea Consentino (Founder & Managing Partner at Impact Fundry), and Tarek Anwar (CEO at Finvelo).


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