FEATURE MK Dons - Suzuki
A winning team embarks on another season
Suzuki GB has entered its eighth consecutive season as title sponsor of EFL League One club MK Dons, cementing a valued relationship that’s gone from strength to strength in recent years. The partnership sees Suzuki’s logo
emblazoned across the Dons first-team shirts and replica kits, as well as providing extensive branding opportunities around Stadium MK on match days. Other benefits for the brand include national TV exposure through EFL highlights shows and online activity across social and digital channels. But for Suzuki, a logo on a football shirt
is just part of the story. The longstanding relationship with MK Dons is about creating genuine community engagement
in and
around Milton Keynes – something that is of huge importance to the manufacturer. Because just as MK Dons are firmly rooted in the local community, so too are Suzuki. T e global car, motorcycle, ATV and marine brand established its UK head offi ce in Milton Keynes in 2006. So, when looking for a sponsorship partner, supporting the local area was just as important for Suzuki as supporting the local football club. Recently, Suzuki has been working closely with
the MK Dons Sports & Educational Trust (SET) on a number of community-based initiatives aimed at improving the lives and experiences of local people – particularly the young and those with disabilities. Last Christmas, Suzuki and the SET came
together to deliver 100 Christmas hampers to 100 families across the Milton Keynes area. Containing all the ingredients for Christmas dinner, as well as family games and goodies, volunteers from across Suzuki and the Stadium MK group (including the MK Dons first-team squad) packed and delivered the boxes in time for Christmas. It’s just one example of Suzuki’s ongoing
commitment to giving back to the community - something that is deeply ingrained in their culture.
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ALL THINGS BUSINESS
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