FEATURE COVER


MARKET PENETRATION


Azelis debuts the L&MWF segment in East Africa


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zelis Kenya Limited has recently launched a com- plete range of lubricants and metal working fluids (L&MWF) additives for the


East African region. The launch occurred during a two-day Action Africa Lubricants and Base Oils conference held in Nairobi on March 12 and 13, 2024. Azelis senior management, lubricant blenders in East Africa, and Azelis principals attended the conference to discuss the products avail- able for the African market. Azelis Kenya will distribute products


to the East African market from several principals, including Chevron Base Oils, Chevron Oronite, Chevron Phillips Chem- ical, Evonik Oil Additives, SI Group, SY- ENSQO, and Ergon International Inc. The product range from these companies will include base oils and additives for engine oils, drivelines, marine, Automatic Trans- mission Fluids (ATF), passenger car motor oils (PCMOs), heavy-duty, rail, motorcycle oil, hydraulic fluids, and gear oils. Other specialty chemicals that will be available include corrosion inhibitors, metal clean- ing and treatment products, viscosity modifiers, pour point depressants, and anti-oxidants. The senior management team from


Azelis, present at the conference, includ- ed Chris Sacy, Azelis’s Managing Director of the Middle East and Africa (MEA) re- gion; Siva Konar, Market Segment Man- ager of L&MWF in MEA; Boston Moons- amy, Managing Director of Azelis South Africa; and Chadi Nassar, Managing Director of Azelis Kenya. Apart from in- dustry players, the United Nations Envi- ronment Program (UNEP) and the Kenya Bureau of Standards (KEBS) also attended the conference. They had the opportuni- ty to discuss their respective roles in im- proving the lubricants industry in Kenya. On the first day of the conference, Chris Sacy gave a speech introducing Aze- lis as an innovation service provider to


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Chris Sacy, Azelis’s Managing Director of the Middle East and Africa (MEA) region. SOURCE | AZELIS


Azelis has experienced a significant business growth in the L&MWF segments in Southern Africa, East Africa, and Ghana, after acquiring Orkila and Umongo. The L&MWF segment accounts for over 30% of MEA business.


its customers. He talked about the com- pany’s profile and vision and mentioned that after acquiring Orkila and Umongo, Azelis had experienced business growth in the L&MWF segments in Southern Af- rica, East Africa, and Ghana. This segment accounts for over 30% of MEA business. Chris Sacy further highlighted that Aze- lis’ global activities in the MEA region are booming, and they have almost quadru- pled their business in the last four years. They now have about 3500 customers in MEA. Azelis has been focusing on or- ganic growth, but their acquisitions also represent a strategic driver to grow their business in Africa. Siva Konar added that maintaining strong customer relation- ships has been a key factor in their suc-


LUBEZINE MAGAZINE | MARCH 2024


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