BUSINESS GROWTH


Rymax Lubricants Reports Best Year Yet in 2023 D


utch lubricants brand Rymax Lubricants announced 2023 as


its best year so far in sales. Despite the post-COVID challenges still affecting the lubricants industry in 2023, Rymax Lubricants expanded into eight new countries, introduced new products and launched a brand-new packaging line. Rymax Lubricants Manag-


ing Director Wouter Cuppen attributed the 2023 growth to Rymax’s ability to acclimatize to the lubricants landscape. “Despite the complexities introduced by geopolitical tensions and market fluctua- tions, the company adapted well to the evolving landscape. This was necessary, but I am particularly proud of the way our company has managed to do so in a flexible way.” Rymax Lubricants sold the


highest amount of lubricants and greases in 2023. Mr Cuppen attributes this to the different distributors across divergent continents and sees it as a combined effort. “We’ve seen a good spread amongst our many distributors on different continents. Africa remains a vital continent for us, and in 2023, South and Middle America lived up to their reputation as growth markets. Europe positively surprised us; considered to be a saturated market, we have realized our best result here yet.” Rymax employed a diversi- fication strategy to facilitate this growth; which meant it did not rely on one market to push for growth. This means if one important market suffers, it is essential to be able to compensate with good results elsewhere. This diversification


SOURCE | RYMAX LUBRICANTS


also applied to the offered product assortment and sourcing possibilities. The Commercial Director,


Mr Erik Vermeer, touched on the new packaging and the latest products introduced into the market: “Rymax Lubricants is known for its vibrant orange bottles and full-colour drums. Last year, we completely revised our product packaging. We’ve updated our Corporate


Identity, invested in new, improved, and unique labels, bottles, and drums, and renewed our product portfolio. We’ve introduced a food-grade assortment and optimized our offering in the different seg- ments. Diversifying product offering, improving produc- tion flexibility and quality, and investments in marketing and sales paid off, resulting in Rymax’s best year yet.”


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FUCHS ECOCOOL GLOBAL 1000 Coolant Acquires Airbus Approval OEM APPROVAL


F


UCHS Lubricants water- miscible coolant ECOCOOL GLOBAL 1000 has received


approval from AIRBUS. The coolant has been included in the latest version of the AIRBUS Process Specification: AIPS00-00-010, which outlines the list of authorized cutting fluids for drilling and machining operations. Airbus is a European aeronautics and space company involved in designing, manufacturing, and delivering aerospace products, services, and solutions. It operates in the commercial aircraft, helicopters, defense and space sectors.


ECOCOOL GLOBAL 1000 is a


approval from Airbus. This approval demonstrates the premium performance FUCHS offers the aerospace industry from nose to tail.”


This coolant offers high metal SOURCE | FUCHS


boron-free, water-miscible cutting fluid with unique quality character- istics for high-performance metal machining, especially in aerospace, medical, semiconductor technol- ogy, and many other industrial applications.


In addition, ECOCOOL GLOBAL 1000 is a multifunctional high- performance product for drilling,


MARCH 2024 | LUBEZINE MAGAZINE


turning, milling, threading, and grinding titanium and nickel-based alloys and aluminum, stainless steel, and steel. Special additives also allow for the machining of critical aluminum alloys. Allison Dreznes, Product Manager, Metal Cutting, at FUCHS Lubricants Co., said: “We are pleased to announce this latest


removal rates, excellent wetting and rinsing properties, long tool life, low foam formation, and targeted heat dissipation. ECOCOOL 1000 is a safe, sustainable coolant solution that can come in contact with skin and is free of formaldehyde, boron, MEA, and silicon. These fluids are exceptionally durable and economical in consumption, reducing operating, maintenance, and disposal costs.


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