WHAT’S NEW PRODUCTS & INNOVATIONS


FORMULATION INNOVATION


Valvoline™ Global Operations Unveils Motor Oil: Restore & Protect


V


alvoline Global has announced a global launch of a full synthetic


motor oil: Restore & Protect. Restore & Protect is designed for gasoline-engine automobiles, from brand-new to older, high-mileage vehicles. This premium full synthetic


product also presents two of Valvoline’s proprietary new technologies: Active Clean, which removes deposits and restores engines to run like new, and Liqui- Shield, which works proactively to prevent deposit formation and protects against future damage. “We are thrilled to introduce


Valvoline Restore & Protect on a global scale,” said Jamal Muashsher, President & CEO of Valvoline Global. “This product truly redefines what motor oil can achieve and positively impacts consumers and customers like never before. Restore & Protect is a testament to our commitment to pushing the boundaries of innova- tion in the automotive industry.” According to Valvoline Global,


SOURCE | VALVOLINE


this latest addition to the Valvoline product portfolio is a paradigm shift in motor oil performance. It challenges traditional thinking about the category and it is the culmination of three years of


relentless development, resulting in Valvoline’s most technologically advanced engine oil ever, which removes up to 100% of engine- killing deposits with continuous use, restoring engines to run


like factory-clean engines while protecting against future damage. Valvoline Restore & Protect is poised to hit shelves and Valvo- line business partners globally in 2024.


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Kraton launches bio-based oils SUSTAINABILITY


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raton Corporation, an American-based company, producing specialty


polymers and bio-based products derived from pine wood pulping co-products, announced the launch of SYLVASOLV™, a new line of hydrocarbon oils. This product is designed to deliver good performance and environmental advantages across many industries, including agrochemicals, adhesives, and lubricants.


“We are excited to introduce


SYLVASOLV bio-based oils to the market,” said Lana Culbert, Kraton’s Senior Director of Global Marketing. “The launch of SYLVASOLV 1000 further demonstrates Kraton’s commit- ment to providing sustainable, high-performance alternatives to petroleum-based products.” The SYLVASOLV product line is


derived from Crude Tall Oil (CTO), a by-product of the Kraft pulp


industry, and it is sourced from responsibly managed forests and non-genetically modified trees that do not compete with food crops or require change of land use. Kraton’s polymers are used in


various applications, including adhesives, coatings, consumer and personal care products, sealants and lubricants, medical, packaging, automotive, paving, and roofing products. As one of the global providers in the pine


chemicals industry, the company’s pine-based specialty products are sold into adhesive, road and construction, and tyre markets, and it produces and sells a broad range of performance chemicals into markets that include fuel additives, oilfield chemicals, coatings, metalworking fluids, and lubricants, inks, and mining. Kraton offers its products to a diverse customer base in over 70 countries.


. LUBEZINE MAGAZINE | MARCH 2024


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