COMBATTING AGAINST AGEIST STEREOTYPES


HOW SENIOR LIVING CAN IMPROVE ATTITUDES TOWARD AGING


To do less is to neglect our mission to serve seniors.


The Real Effects of Ageism


By Paul Hansen Vice President of Marketing, Legend Senior Living


Senior Living’s Role in Combatting Ageism


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e hear of so many -isms in our culture. One is forgotten by most: Ageism.


The WHO recognizes ageism as a serious health problem. The senior living industry is uniquely positioned to combat ageism, so we should be able to recognize it, know what the consequences are, and implement change.


National Institute of Health research shows we come from negative stereotypes about aging very early and that these attitudes become “self-fulfilling prophecies in old age. These attitudes lead to poor outcomes for older people in many areas such as memory and cognitive performance, health, work performance, and their will to live.” Ageism also results in significant financial costs. Ageism is associated with a 7.5-year shorter life, poorer physical and mental health, and slower recovery from disability in older age. Ageism increases risky behavior: unhealthy eating, excessive drinking or smoking, and reduced quality of life. This paragraph could practically be an “anti-mission statement” for senior living, the exact opposite of what we strive to achieve in seniors’ service.


Recognizing Ageism


Like many types of prejudice, ageism is based on stereotypes. One example might be, “Ok, Boomer,” or “The grocery store was sure full of old people today,” or the birthday cards that poke fun at seniors.


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