Clitheroe Advertiser &TImes,Thursday, May 12,2011 ^NEWSMrER WEEK:;: ' . LOCAL TOP TEN FACTS:


1. There are 1,200 regional and local newspapers and 1,400 asso­ ciated websites in the UK. (NS)


2 . Local press is the UK’s most popular print medium, read by'38 million people a week. (BMRB/TGI2010)


3 . Local newspapers (60 per cent) are the first media people turn to


raise awareness of a local issue or problem. (TNS-RI Omnibus/NS 2010)


4 . Thirty four million unique users rely on their local newspaper web­ sites every month. (NS)


5 . More than 70 per cent of people aot on the advertisements in lo­ cal newspapers. (GfKNOP/the wanted ads I)


6. More than 6,100 local newspapers are sold or distributed in the UK every minute. (Advertising Statistics Yearbook)


7 . Local media employs over 30,000 people including 10,000 jour­ nalists. (NS)


8. Eighty-five per cent of local newspaper readers in Britain say it is important that their local paper keeps them informed about local council issues. (TNS-RI Omnibus/NS 2010)


9. Newspaper (30 per cent) and TV advertising (56 per cent) have more impact upon consumers than magazines (17 per cent), radio (15 per cent), and outdoor (15 per cent). (Deloitte/YouGov 2010).


10. Local press is the most effective media channel for generating word of mouth conversations. (IPA fouchpoints 3 2010)


Large role to play In this day and age by Ribble Valley MP Nigel Evans ■ « m mm . . . . . . . . ^


LOCAL Newspaper Week seeks to highlight the im­ portance of, and to celebrate the good work of, local newspapers across the country.


role to play in this day and age ot 24-hour rolling news and high speed broadband. I am an ardent admirer and, as a former newsagent myself, I know


blessed with a number of excellent local newspapers. Living in Pendleton, my nearest is The Clitheroe Ad­ vertiser and Times and the local population are well served by its combination of local and national news stories, comment, business and sport. I firmly believe that local newspapers have a large


and it is a trend that I would like to see halted. In my constituency of the Ribble Valley we are


Too many have stopped printing in recent years .


-w e all live in Britain and are.all concerned about matter in the national interest. However, we are an institutionally community-based people who have al­ ways sought to pull together at a local level and, let’s be honest, have always wanted to know what was go­ ing on m the next village! We are all local creatures and part of a national and international world. The recent Royal wedding is a prime example of


what local papers mean to local people. Of course the national news is all encompassing


. .


community. My point is that there is a whole world that the na­


where national meets local. It goes without saying how important the Monarchy is to the UK, but it was wonderful to see just how excited areas around the Ribble Valley were about the whole event I have seen pictures of street parties, schoolchildren’s draw- m p of the happy couple and countless letters and it lelt like we were all sharing in the day in our own


tional papps simply cannot report on. This world is the daily life that you and I inhabit and I, for one, want to read about it! Local societies and groups, school projects, local drama, local fundraisers, fetes and festivals are all given coverage in local newspa­ pers but not nationally. Even important local figures, who have sadly passed away, are given the recogni­ tion that they deserve.


L p al newspapers are the best source of infor­


mation about what’s happening in your area, giving you the low-down on local stories, events and sports teams -- and, of course, they have a vital role to play m holding locally elected officials to account! Long may local newspapers continue doing what


they do best! the sure sign of local knowledge


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FOR more than 140 years The Clitheroe Ad­ vertiser and Times has been bringing you all the local news and views from Clitheroe and the surrounding Ribble Valley.


Over those years the newspaper has changed a


great deal, reflecting the changing times and needs of its readership, perhaps more so in the past decade than at any time before. Yet its role remains essen­ tially the same, reporting on all aspects of life in the local area and serving as a mouthpiece for those who call it home. it has always had a strong commercial role too, providing an invaluable platform for local businesses to promote their products and services to customers old and new, and hopefully helping those businesses to flourish.


* In recent years some have claimed that newspapers


www.clltheroeadvertlser.co.uk


have had their day and are a thing of the past, made obsolete by TV, radio and increasingly the internet Yet there is still no substitute for local newspapers carrying such a wealth of diverse news and informa­ tion, all linked to and emerging from the community in which you live. And rather than feel threatened by the internet, most newspapers have embraced it seizing on it as a way to reach a wider audience than ever before. Nowadays people across the world with a link to


Clitheroe and the Ribble Valley can keep up to date with whet's happening here, simply by logging onto our highly successful website - www.clitheroead- vertiser.co.uk. If you haven't seen it yet, take a look - you'll be amazed. Yet for many of our readers we know there is noth­ ing to beat opening up the latest weekly edition of


www.clitheroeadver1iser.co.uk Clitheroe Advertiser &Times,Thursday, May 12,2011


property


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