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8 Clitheroe Advertiser & Times,January13th, 2000


After a century of service, shoe shop is still making big strides forward


WELL organised shoe retailer D. Lord and Son is celebrating its cen­ tury this year — and keeping well up with modern times as a fifth genera­ tion of the family enters the busi­


ness! Commitment to both traditional and


contemporary styles, large and varied stocks, competitive prices and a sales team dedicated to the very best in skill and service are the guiding principles which are seeing Lord's into its second


THIS cmurl, hut compact, frontage of Lord's shop - the premises hate been extended at the back to give lots of space inside. (070l()0/2/A3a)


century. The shop is totally independent, run by the family which founded it, and very


' W


come specially from as near as Blackburn and ;ts far away as Scotland, and tourists from all over the world can be assured of finding what they want at the Clitheroe


proud of its high reputation. Kibble Valley families, customers who


shop. It has always been in its present location


near the top of Moor Lane. But the compact frontage hides the fact


V^'i?45 -=V


that it has been extended, modernised and improved many times over the century. There is plenty of fitting, display and "try a walk in them" space for customers to bene­ fit from the remarkably large and varied stock, and the commitment and skill of the


Lord's team. The shop was founded in 1900 by Mr


- f Sr\-e „ * ’ * 4 t r ' ......“ <1. 7


PLENTY of display, fitting, and walking about space... the interior of Lord s shop. (070100/2/5)


--------------------------------------- . .


Dan Lord, taken over by his son, John, and then passed on, in 1960, to the third gener­ ation, Bernard, now the elder statesman of


the family. Mr Bernard Lord first sold shoes at the


age of eight and helped out as often as he could when a young schoolboy because his father was away serving in the forces dur­


ing the war. "Up to quite recent times there was


nothing like the choice in footwear that there is today," says Mr Lord. "People have much clearer ideas now


ADVERTISING FEATURE


Advertising co-ordinated by LISARUDGYARD


Editorial written by TIM PROCTER


what they want. Sometimes they are on the wrong lines, but no-one here will sell any­ thing unsuitable - we have a responsibility to our customers and to our reputation." The shop is now run by Mr and Mrs


Bernard Lord and Pauline Lord's daugh­ ters, Mrs Sue Ramsingh and Mrs Kath Pollard. Their own daughter, Vanessa and Sarah, are the fifth generation, helping with adult sales in the shop on Saturdays and holidays. They also get a chance to offer their views on buying trips. Mrs Pauline Lord only recently passed


on the job of creating all the window and interior shoe displays, something she had


done for many years. There is no pressure on customers at the


shop, but they must not be kept waiting either. Its popularity justifies a large team - Mrs Liz Beverley has been a key member for some 30 years and the family also val­ ues the contributions of more recent col­ leagues Mrs Christine Blakey and Mrs


Janice Shawcross. There are plenty of ideas culled from


several family sources to help the business keep ahead of style - it is a tricky task, foi orders have to be placed months in advance! "But there is still a market for tradition­


al shoes, and an appreciation of traditional service. We get tourists coming in amazed to find a kind of shop which is dying out in other places," says Mr Lord. "We are now going into our second cen­


tury because we have plenty to offer and invite anyone who has not tried us to call in and see for themselves."


MR BERNARD LORD, grandson of the founder, with his wife, Pauline, and, at the back from the left, Mrs Sue Ramsingh, Mrs Liz Beverley and Mrs Kath Pollard. (070100/2/A8a)


B a r k e r


p j f^ In e E n g l is h e c h o e s . E S T A B L I S H E D 1 8 8 0


120 Tears Old


And We’ve Never Looked Better


Afitncy, from the Heritage Collection,


epitomises the very best of Barker Classic design for discerning customers who


demand the highest standards from their footwear. Trite classics, Craftsmen made, on the famous Barker lasts which


guarantee exceptional comfort and fit.


are pleased to have been suppliers tor 40 years to D . L o r d & S o n .


Morlands of Glastonbury, suppliers


of the finest quality sheepskin slippers congratulate T )a n £ o rcC o n their


Centenary and wish them every future success.


He HASLAM & Co ( F o o t w e a r ) L td


M u s q r a v e R o a d ° Bolton ° BL1 4 H W Tel: 0 1 2 0 4 8 4 0 3 2 6


Have been supplying independent footwear retailers for over 75 years and congratulate Dan Lord & Son on their achievement


e q u i t y s h o e s /


is THE name tor stylish, quality, wider fitting footwear


Clarks and K would like to congratulate


Dan Lord & Son on reaching their Centenary.


May we take this opportunity to thank


you for your custom and wish you the very best for the next 100 years!


Coaipr atoistioiis to


0, Lord & S en for serving


the


community for the past 100 years J


would like to mark 10 years of supplying ladies fashions shoes to


Do Lord & Son


by expressing good wishes for their second century of service to their customers


42 Western Road, Leicester, LE3 0GQ Telephone: (01 16) 254 9313 Tax: (0116) 255 3769 t o t 'ALMOSTA PART OF TO U


ENOUGH room? Mrs Liz Beverley helps Ben Fowler (lour) to find the perfect fit, something on which Lord's team prides itself. (070I00/2/A16a)


and look forward to many prosperous years ahead


“ w


Dibden Road, Norwich, Norfolk NR3 4RR


Telephone: (01603) 426341 Fax: (01603) 424354


London Showroom: 26/27 Conduit Street, London W1R 9TA


A


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