8 Chtheioe Advertiser and Times, June 25th, 19S1 has The car for you s The Allegro HL


models stand out from- the crowd and the Big Four Deal will encour­ age Austin Morris deal­ ers to offer even better deals than those avail­ able now. This will fu r th e r enhance the value-for-money of these four models. What is especially important is that the Big Four Bonus comes at a time when improvements have been made to the specification of each model range.


Austin Morris sales cam­ paign — The Big Four Deal — offers unrivalled deals on four popular models from the Austin Morris range: the Morris Ital, Austin Princess, Austin A l leg ro and Austin Maxi ranges. On price alone these


The Morris Ital HLS.


areas were identified by Austin Morris engineers


A number of central


EXTENSIVE revision to. the Austin Morris product range has con­ centrated on the four key areas that add up to value for money for the car buyer: price, com­ fo r t, equipment and economy. Accordingly, the latest


f I eet up to


■ Car?” magazine com­ mented: “The all inde­ pendent Hydraga sus­ pension of the British Princess make it one of the smoothest riding cars in the market. Also crucial to comfort­ able motoring is suffi­ cient interior space. An advanced t ra n sv e r s e engine layout endows the Austin Allegro, Maxi and Princess models with an exceptionally roomy interior and the Morris Ital combines similar levels of interior space with a huge 12.9 cu. ft. boot.


in their search for op­ timum comfort. One of the keys to comfort is ride quality — Austin Allegro, Maxi and Prin­ cess models feature the unique Hydragas system ab o u t which “What


that adds value


Advertising feature Interior equipment on


all models is luxurious with fabric seat facings now standard through­ out the ranges where once they were only to be found in the top eche­ lons. HLS versions have ribbed and plain knitted velour upholstery mark­ ing them as top of the range models, while the, folding rear seat armrest fitted to all HL and HLS saloon models from the Morris Ital, Austin Prin­ cess and Austin Allegro models, gives armchair comfort for the p a s ­ senger.


Gradual but extensive


development of Austin Morris models as im­ proved specifications to levels unheard of even in'


The Maxi 2 HL.


window and lockable glovebox.


the recent past. All de­ rivatives o f the Ital, Al­ legro, Princess and Maxi ranges are fitted with two speed wipers and electric washers. A flick wipe facility is also stan­ dard on all models — replaced with intermit­ tent wipe on some HLS d e r iv a t iv e s . O th e r thoughtful i tem s of equipment provided as standard to all models include a heated rear


tives of each model offer a fitted ' radio as stan­ dard, while the Princess HLS; flagship of the Austin Morris fleet, has a radio/stereo cassette. HLS versions of all models have tinted glass all round together with, on the Morns Ital HLS an d P r in c e s s HLS models, a vinyl roof.


HL and HLS deriva­


Las t but not least with fuel costs at their


present high levels is economy. Austin Morris cars


have a long history of economy ana the models in the Big Four Deal are no exception. Latest de­ velopments in the Alleg­ ro range introduced the A Senes engine to the to p s e l l in g 1300cc. models giving outstand-. ing fuel economy and putting all of its com­ petitors in the shade. Morris Ital models con­ tinue the cheaper-to-run


tradition with the Ital 2 l i t re HLS Automatic version offering out­ standing economy, put­ ting it at the top or the 2 litre class. Economy for the Austin Maxi range comes from the five speed gearbox fitted to all models as standard.


The Austin Princess range, meanwhile uses advance engine design and aerodynamic styling to give a range of over four hundred miles on one tank of fuel.


Economy. Comfort. Equipment. And all at the right Price. They're the Bia 4 you look for in a new car:


And you’ll find them all in the new, Metro-inspired 1981


Allegro, Ital, Maxi and Princess...Britain’s foremost saloon and estate car range.


Right now, for a limited period only while stocks last,


Austin Morris dealers have got together to offer you Big 4 deal on every one. Drive a Big 4 deal...save a small fortune. THE NEW 1981 ALLEGRO 3.What's new? The instru­


mentation,.seats, sound insulation, 12,000 mile main service intervals and LED tuning. Plus superboosted power and


economy from the Metro A+ engine (a staggering 49.6 mpg at56mph).*


THE NEW 1981 MORRIS ITAL.


So stylish, yet cheaper to insure than a , Renault 5TL,+ more economical than a Chevettel 300,* and Metro technology ,


means 12,000 miles main service intervals. THE NEW 1981 MAXI 2.


Versatility unlimited. With the rear seat _


down, theres 50.9 cubic feet of loadspace. 5th geargives economical cruising* And new specifications include push­ button radio and luxurious new trim and styling. THE NEW 1981 PRINCESS 2. Already unbeatable for


room and comfort, it now has even better seats, sound insulation and, in the HLS, a radio/stereo cassette. Yet, amazingly, the


w "


2-litre model achieves over 27mpg around town* No wonder it was crowned Family Car of the Year by "What Car?" magazine. Whatever car you drive, British or foreign, and


whatever you’re looking for in a car, we’ve gotthe car and the deal you want.


For the deal of a lifetime, come and see us right now. You'll find your nearest Austin Morris dealer in the Yellow Pages.


AUSTIN MORRIS DEALERS. For the best value on four wheels. - — —


PRIMROSE GARAGE


COMPREHENSIVE SELECTION OF ALLEGROS — ITALS —MAXIS AND PRINCESSES- ALONGSIDE THE OTHER FULL RANGE OF BL CARS.


'YOU’LL BE SURPRISED HOW COMPETITIVE W MAIN DEALERS


E CAN BE!n


WHALLEY ROAD, CUTHEROE telephones * - s lines


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22