8 .Clitheroe Advertiser and Times, August 23rd, 1979 ■ H ■


1"- y


THE Arnold G. Wilson premises in Trafal­ gar Street .


—


THERE’S a new name in motoring in Burnley . . . or rather an old name that’s been proudly restored.


going up at the Arnold G. Wilson,Ltd., garage in Trafalgar Street. It replaces the Chrysler


The Talbot sign is


sen fo r the Chrysler Europe operation, which is now a p a r tn e r with Peugeot and Citroen in what has become Europe’s leading car manufacturer. Some idea of its scale can be seen from the facts, that the partnership is the world’s third b ig g e s t motor firm. A company spokesman


marque and should soon become as familiar. Talbot is the name cho­


but it follows a fine old tradition Advert feature by Richard Catlow


: of the other brand names already in use in the group possessed an .‘mage strong and clear enough to be used uniformly throughout the differing European markets. What was needed was a new name that would be'unique, unifying and truly European. That name is Talbot.”


enthusiasm into the dealer network and reassure their, existing customers became a p p a re n t in research studies in January, 1979. “It was found that none


and a Talbot was the first car to cover 100 miles in an hour at the Brooklands cir­ cuit in 1913.


SAFETY


build cars that combine excitement with the last word in safety features, performance with fuel economy and the latest electronic innovations to increase driving pleasure and ease vehicle mainte-


The company aims to


said: “It was obvious that the company could not go on using, in Europe, the name of an independent American manufacturer.' The future of'Chrysler Europe had become the subject of rumour, specu­ lation, doubts about the autonomy of the brand, the dealer networks and the cars themselves in relation to Peugeot and Citroen. The urgent need for a


new name and a new image that would put renewed


brand name for years, used by sister companies Clement Talbot Ltd., in Britain, and Automobiles Talbot in France. Talbot became part of


Britain, France and Spain inherity an impressive stable of vehicles, includ­ ing Car of the Year award winners, the Alpine and the Horizon. Talbot was a European


The Talbot factories in


the. Rootes Group in 193b. It was the Rootes Group, producers of the Hillman range, which was taken over by the American firm, Chrysler, some years ago. In the early years of this


century Talbot epitomised success and sophistication. Talbot cars were among the leaders in motor sport


nically advanced, very wel 1 equipped and designed for the age "in which we live. The Talbot spirit will be very noticeable in deal­ erships, in the quality of service and in their deal-


the resources of its giant parent, intends to design and develop cars charac­ terised by their style, elan and youthful appeal, their technical innovations and their quality. Talbot cars will be' tech­


should be offering an even wider range of models in the years to come. For Talbot, backed- by


bot, with its emphasis on quality and dealer service, fits in well with the aims Arnold G. Wilson has been following since coming to Burnley seven years ago. It. seems the garage


The new image of Tal­


in g s w i th m o to r in g enthusiasts. Talbot is not just good


MR KEN WEBB, dirctor/general manager (extreme right) and Mr Haydn Smith, sales manager (extreme left) and members of the Wilson sales team with four of the stylish Talbot models.


news for the motorist its good news for Great Britain. Talbot employs more


than 22,000 Britons at Coventry and Linwood. The Ryton p la n t , a t C o v e n try , which has recently been re-equipped and modernised, holds the record for, Talbot Alpine production in Europe. The T albqt s ty l in g


THE spare parts and accessories __


department at the garage SERVICE


synonymous throughout Europe with so p h is ti­ cated engineering and


The name Talbot is


centre for Europe is also near Coventry, where work on- the Alpine, Sun­ beam and Horizon ranges goes ahead. At Linwooa in Scotland the Sunbeam and Avenger ranges are built. Talbot is also going to be


a name to look out for once again on the racing and rally circuits. The company


inhe rits the Sunbeam Lotus which will now carry Talbot colours in interna­ tional rallies. R e ad e rs m ig h t be


interested to know where the Talbot name originally springs from — in fact it’s from the same source as B r ita in ’s many Talbot hotels. For it was the Earl of


Shrewsbury and Talbot who was the moving spirit in founding the British end of the French company founded by Adolphe Clemente and henceforth known as Clement Talbot.


standard of service the customers are used to, new machinery has been installed to deal specially with any model in the Talbot range.


pleasure in driving. . To maintain the high


trained to the highest degree, and with the aid of expensive new technol­ ogy can deal with any repair on any car.


Their mechanics are < i REGULATIONS


extensive parts and sales departments,'the garage has a l l’the. latest equip­ ment to deal with MoT testing.


As w ell as having


. . ronment’s new MoT test- >. ing regulations.


■ • equipped with machinery ' which came up to the . Department of the Envi-


Their multi-functional testing area was the first , in Burnley to be fully


hand car business is also run by the garage. Most


A flourishing second


dealers offer a 3-month warranty but at Wilson’s a 13-month warranty is given on all second hand cars sold.


ager Mr Ken Webb said: “In- addition to all the other facilities we also run a 24-hour breakdown s e rv ic e , a p a in t r e ­ spraying department and we can also attach vinyl roofs.”


'maybe, but Wilson’s are also bringing employ­ ment to the area. At the moment they are looking for eight more people to add to their workforce.


A thriving and look a h e a d company they


Wilson seems^to be, if you want to get'ahead with m o to r in g , do it with Burnley’s new Talbot dealer.


The message from A. G.


that Wilson’s pride them­ selves on offering a per­ sonal service to all cus­ tomers. For parts service, manager David Hartley is the man to contact, tech­ nical receptionist is Les Roche, and accounts q u er ie s a re e x p e r t ly handled by-Tina Dic­ kinson


Heart of the message is - Director general man­


of arthritis, h§ to recall a you few could equ| of walking. He and a f |


self at his h ton View, home help, and relatives! to his indepeijj many good received on h| yesterday is their regard. I Housebourl


AT 90 yea Mr Alberti looks back on a 1 i f el Clitheroe. He still cai|


—a new name in motoring


Trotter, walkta to Lancaster, f caught the I Morecambe,


A dai


C HATBUR1 Douglas Hom| chosen to pla Lancashire Olympics for . people at the! month.


WELCOME TO TALBOT ARNOLD G. WILSON (BURNLEY) LTD.


TRAFALGAR STREET, BURNLEY, LANCS. .....’ 1


-j TALBOT ALPINE [r— r- ’'V


- T >v * t 1 - TALBOTAVENGER TALBOT SUNBEAMil


series of regi ing rounds, I of Downham compete agai; from all over Isles. The Olympics, at


After battli I


So we ; — to m


40%


MIELE pro? white tops.


Now£G63.| 30%


AINO SO YeC £1,024.04 plf


Our price Cl


WERE VERY PROUD OF OUR NEW TALBOT DEALER. AND SO WILL YOU BE. THATS A PROMISE.


Arnold G. Wilson (Burnley) Ltd., has become another ’


TALBOT main dealer This means that ,in their showroom you will find those two winners of the coveted Car of the Year Awards, the Alpine and the Horizon, plus the Sunbeam and the Avenger These are all now TALBOT cars. And there are more to come........ All backed by a TALBOT dealer service network that stretches..- right across Europe: •


' • ■


The very name TALBOT is a commitment, a promise to. . : offer you achance to rediscover the truepleasureof motoring.


TALBOT


THE NEW SPIRIT OF MOTORING IS HERE!


TALBOT offers you exciting cars .that are reliable and fully - equipped with active safety features.


• / v ' TALBOT^cars joffer brilliant performance yet make the


most of everyprecious drop of fuel. ■ ' TALBOT cars use electronic innovations that increase,


your driving pleasure and make for easier maintenance. • ^ . ■: TALBOT isanewnameatyourdealer.anewpromise


in.motoring.- Come and test drive a TALBOT “ ' : '


ALNO linen T and breakfa Our price £


GBS Delamt Normal price


Now E l ,39


ALAN COOF wood edgec Now E399 f


TH


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