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Venue News A Quintessential Escape Gets a


Complete Transformation Greenway Hotel & Spa completes a £1.2m Renovation


The Greenway Hotel and Spa tucked away on the outskirts of the rolling Cotswolds, near the Regency town of Cheltenham, has unveiled a fresh new look following the completion of a major £1.2 million transformation. The Eden Hotel Collection has stylishly refurbished all 21 bedrooms at The Greenway Hotel and Spa with each now boasting their own unique colour palette, personality and characteristics.


The extensive renovation project, led by Director of The Eden Hotel Collection Marian Cartter, who heads up the group’s design team, assisted by renowned interior designer, Lucy Yarwood, combines the hotel’s natural rural setting on the edge of the Cotswolds with its rich history and enchanting period features such as original stone windows and roaring fireplaces.


Room layouts within the hotel have also been altered in order to create larger, more elevated spaces and expansive bathrooms, placing the guest experience very much at the forefront. Some of the distinct design schemes introduced include opulent


40 March 2023 www.venue-insight.com


marble bathrooms with features such as classic roll-top baths and elegant brassware; whilst others have drawn on existing features to build a sumptuous design unique to each room.


“We’re thrilled with the results and can’t wait to show our guests. We’ve taken a lot of inspiration fom the building itself and married that with the surroundings, the beautiful grounds, and the rolling Cotswolds hills. Each room is different which makes it really exciting when guests walk in. For instance, one of our bedrooms already had a lovely fireplace with tiles with birds on, which we thought was stunning but needed elevating, so we matched it to a featherprint headboard on the bed. It’s the little details and nuances that we hope help to make each room stand out.


“What we have strived to do is create a classic style with a contemporary twist which combines the history of the building with our modern approach to the guest experience. We’ve really looked at every detail of the journey. It needs to work for the guest as well as for the room, so everything has been considered with them in mind, fom making sure they wake up with the best view, to ensuring that their dwell time is really special.”


— Lucy Yarwood, Interior Designer


The Eden Hotel Collection has worked with artisan and local suppliers including Leicestershire-based Wreake Valley Craftsmen to create bespoke joinery such as bedside tables, desks and wardrobes; as well as renowned Kidderminster manufacturer, Brintons, who have provided wool carpets. It has also worked with West Bromwich- based furniture and soft furnishing manufacturer Jameson Seating to re-upholster and re-use existing furniture including sofas and wardrobes to align with the Group’s sustainable goals. Midlands firm Builtec Developments Limited, based in Leamington Spa, was awarded the contract for the refurbishment programme.


Mark Chambers, Group Managing Director of The Eden Hotel Collection, added: “As custodians of great buildings, we are really thrilled to bring this manor house back to life for our guests to enjoy. It’s been a tough few years for the hospitality industry but we are proud to build on our strategic programme of investment across the Group as we continue to improve the quality of the visitor experience.”


www.thegreenwayhotelandspa.com


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