Drinks News
Andrew Watson
Rooster Rojo is the bartenders’ tequila
Across the world, the fast-growing, authentic tequila brand, Rooster Rojo Tequila, is considered by many professionals to be the bartenders’ tequila. The luscious liquid and perfect packaging make this spirit the choice of serious mixologists.
The brand, owned by the rapidly-growing spirits company, Amber Beverage Group, has appointed World Bartender of the Year, Andrew Watson, as Rooster Rojo Brand Champion. Andrew Watson (33), originally from Sydney, Australia and now working and living in Sweden, won the prestigious IBA World Cocktail Championship title in November 2022.
10 March 2023
www.venue-insight.com
Andrew Watson faced competition from top professionals in sixty-four countries and chose Rooster Rojo Tequila as the hero spirit in the cocktail that helped him reach the all-important finals – the aptly named ‘Rooster’s Pride’, perhaps the most important cocktail creation of his life.
For the semi-finals round of World Bartender of the Year, the competitors could select any ingredients and so for Andrew Watson the careful choice of Rooster Rojo Tequila was critical.
Andrew Watson said: “The liquid has character. It takes centre stage as the backbone to a drink, and I knew that the liquid was authentic. I created the drink based upon the spirit. I sampled the range of Rooster Rojo Tequilas and decided that the Reposado would work
perfectly for my vision of the cocktail. Rooster Rojo Reposado fitted the bill perfectly. I owe so much to this drink.”
Like many people in the drinks industry, he believes tequila is on an upward trend. He gave a word of caution and a note of optimism for authentic brands. Andrew Watson said: “There are celebrities starting their own brands and spreading the word to the masses. However, with this rise in popularity, the market has been flooded with sub-standard liquids. This has presented an opportunity to quality brands to truly elevate themselves. A large part of why tequila is more popular these days, I believe, is the reformation of how tequila is consumed. Gone are the days of it being the shooting spirit; today people view tequilas like Rooster Rojo as premium liquids that deserve attention and understanding – about time too.”
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