Drinks News
Superfans of Rooster Rojo in the Bar Trade
The brand has a global advertising campaign designed to underline the fine qualities of the range with a headline of SIP DON’T SLAM. The brand is much loved by top bartenders around the world who share the same message of savouring a fine tequila. We turn to London and to Spain where three top bars list this brand as they love the liquid.
Pachamama Group – Marylebone, East, Chicama, and Zephyr, London, UK
“Sold more than the total of all other cocktails”
Lola09, Madrid, Spain
“Our favourite tequila… Magical liquid”
At Lola09 in Madrid, the bar professionals really rate the liquid. For Fernando Fuentes, Executive Bar Manager, and Milan Mikser, Head Bar Tender, it is the tequila of choice.
London Bartender, Rémi Satony-Bena, a Bar Consultant to the Pachamama Group, which has four venues in London, is a keen advocate for Rooster Rojo Tequila due to its authentic style.
Rémi Satony-Bena says: “Rooster Rojo Pineapple is well-made and that’s what makes this tequila absolutely perfect for our best-selling aperitif the ‘Smoky Tommy’ made with Rooster Rojo Smoked Pineapple, Kumquat, Orange, Agave and Citrus. We serve it in an Alsace wine glass at the table or by the bottle. We do love to enjoy this cocktail from time to time with the team. Our guests are absolutely obsessed about it; therefore, this cocktail has been sold more than the total of all other cocktails on our menu at Zephyr.”
pachamamagroup.com @realsimplebeverage
Fernando Fuentes says: “When it comes to selecting a Tequila for a cocktail, it has to be an authentic and beautifully crafted liquid like Rooster Rojo. At Lola09 Madrid it is our favourite tequila for our cocktail creations using this magical liquid. It is a very well-made product and that is what makes it the favourite Tequila of our bartenders and is part of one of our most popular cocktails such as ‘From Jalisco with Love’, which we have created.”
@lola09madrid @fernandofuentes_bartender @milan_mikser
La Zanta “Spectacular flavour”
La Zanta in Madrid is another place to head to if you wish to find excellent Rooster Rojo cocktails.
Greidy de Leon, a Co-owner of La Zanta, says: “We are sharpening our spurs with the best tequila, with its soft notes and its spectacular flavour, you will be able to appreciate the true taste of the nectar that comes from the agave. We are talking about
www.venue-insight.com April 2023 19
Rooster Rojo, the tequila that is doing really well and ‘killing it’ with all the new expressions they’ve introduced.”
@lazantamadrid @greidy12
Amber Beverage UK is part of the global producer and distributor of alcoholic beverages – Amber Beverage Group. For trade sales contact:
sales.uk@
amberbev.com
roosterrojo.com
amberbev.com
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