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Stadium Connectivity


FSM


Hospitality


staff


also


rely on mobile connectivity to track


inventory in real time, coordinate replenishments efficiently, and process orders swiftly, whether through smartphone apps or on-site digital systems. With over half of fans now preferring to order food and drinks via smartphones or touchscreens2


reliable mobile connectivity is essential to maintaining smooth front-of-house operations.


For stadium managers, selecting the right mobile connectivity solution depends on the size and design of the stadium. Small cells, for example, are an excellent choice for venues with up to 30,000 seats. These systems provide consistent, high-quality mobile coverage, and the latest advancements allow all the UK mobile network operators to be delivered via a single system. This ensures that every fan can connect seamlessly, no matter their provider. For larger stadiums, a distributed antenna system (DAS) is the more appropriate solution to meet the mobile capacity needs of fans. By evenly distributing signals across high-demand areas, DAS networks handle the heavy data usage typical of major events.


Private networks, meanwhile, present another compelling


solution, particularly for staff and operations. By providing a dedicated network for security, hospitality, and operational teams, private networks ensure these critical functions are not competing for bandwidth with thousands of fans. This dedicated connectivity enables staff to respond quickly, maintain smooth service levels, and ensure that events run as efficiently as possible.


1 & 2: Ericsson: Connected stadiums – connected fans: https://www.ericsson.com/en/small‑cells/stadium


FSM 27 ,


Planning for these systems requires attention to unique architectural features, such as retractable roofs, which can affect radio frequency performance. Thoughtful design ensures that connectivity is assured regardless of crowd size or venue layout. Moreover, adopting scalable systems that are multi- operator and upgradable allow stadiums to meet future demand and ensure that facilities remain competitive as technology and fan expectations evolve.


With the right digital infrastructure in place, stadium managers can deliver an unforgettable experience, ensuring fans and staff alike enjoy the excitement of stadium events during these demanding times – meaning the only technology they need to worry about is VAR!


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