FSM
AI in Stadiums
The Future Of Stadium Management: How AI Is Tackling The Biggest Challenges
By Tom Sharpe, Partner; Piers Warne, Associate; Lisa Chivers, Associate; and Emma Erskine‑Fox, Managing Associate, at TLT.
Stadium managers have long had to contend with operational challenges such as disruptive clashes between fans, cybersecurity breaches and various forms of misbehaviour from fans such as use of fake tickets and prohibited items.
Although these challenges are not new, lasting solutions have been hard to come by. But could the rise of AI offer new solutions to old problems?
There are already a range of AI tools designed to help stadiums run more smoothly. This article explores how AI is being harnessed to tackle stadium challenges and what stadium managers should consider when implementing these tools.
Enhancing Crowd Control & Reducing Violence One of the biggest concerns for stadium managers is ensuring the safety of fans and staff. AI-powered surveillance systems use real-time video analytics to detect suspicious behaviour before it escalates. For example, AI can analyse crowd movement patterns and identify unusual activity in real-time, such as an escalating argument or sudden congestion that could indicate a brewing fight. The system can then alert security personnel, allowing them to intervene proactively reducing the risk of violence and ensuring smooth crowd flow.
During the Qatar World Cup in 2022, AI algorithms were used to process data from cameras inside and outside “connected stadiums” to monitor crowd movements and forecast issues in real-time. Similarly, Melbourne’s MCG Stadium has implemented AI to detect weapons and identify where the object is on a person, using sensors combined with AI to screen fans at entry gates. It is also able to differentiate between weapons and common metals people carry.
18 FSM Additionally, facial recognition technology can help identify
known troublemakers who have been banned from the stadium, preventing repeat incidents before they happen. This technology is common in football stadiums around the world, with examples found in Denmark’s Brondby Stadium and Spain’s El Sadar Stadium. These stadiums use facial recognition to provide ticket holders with touchless access to stadium facilities and to prevent banned or unauthorised persons gaining entry.
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