Our name is legendary. PALMER COLLEGE ROLLS OUT BOLD BRAND REFRESH


Every time we communicate as an institution — whether it’s a post on social media, sending promotional material by mail, or talking with prospective students directly — people form opinions about Palmer College of Chiropractic.


Brands are living, breathing things — and they’re increasingly hard to control. The more consistent and confident we are when telling the Palmer story, the better our audiences understand and trust what we have to say.


In spring 2024, Palmer College contracted with SimpsonScarborough – one of the nation’s leading higher-education marketing firms – to refresh the Palmer College brand.


Palmer Florida 4777 City Center Parkway Port Orange, FL 32129


866-585-9677 admissions.fl@palmer.edu


WWW.PALMER.EDU


Come to the best in chiropractic, to become the best in chiropractic.


One of the key deliverables from the project was a set of brand guidelines designed to ensure that all our communications across the institution, big or small, are authentic, cohesive reflections of the Palmer brand.


Palmer’s new brand is a meaningful evolution, built on market research that included a range of College stakeholders. You can see the new brand reflected through Palmer’s website, Palmer.edu, our social media channels, in this Annual Report, and the many other Palmer College materials.


DIGITAL AD WELCOME FOLDER


OUTCOMES BROCHURE Inside spread Propelling the Profession.


Behind every groundbreaking chiropractic story, stands a Palmer graduate. Every one of those stories begins with the decision to enroll at Palmer College of Chiropractic.


At Palmer, you’ll have every resource available to you to shape that story.


Keep reading to meet ambitious Palmer graduates who are creating their own chiropractic stories.


Then ask yourself, what will my story be?


Brent Young, D.C. (’20) VA North Florida/South Georgia Veterans Health System


Brent Young, D.C., studied kinesiology at the University of Connecticut before finding his way to Palmer College. “I asked a colleague what the best chiropractic college was, and they said, ‘Palmer, hands down,’” says Dr. Young. “It was the only place I applied, and I haven’t looked back since.”


At Palmer, Dr. Young became involved with the Veterans Health Administration (VA) system and was drawn to the patients and the integrative setting.


He was the first Doctor of Chiropractic to be appointed in the North Florida/South Georgia VA system.


“It’s a privilege to serve veterans and to be part of an amazing medical team at the VA,” says Dr. Young. “For some providers, this is the first time they’ve made referrals to a chiropractor. In addition to patient care, I see my role as education and advocacy for the profession. I work to be dependable, approachable and ready to collaborate with every member of our team.”


“I’m beyond grateful for the faculty and friends I met at Palmer. They believed in me, pushed me and motivated me to become the best version of myself.”


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Palmer Academic Support Services offers peer tutoring, open labs and study sessions designed to meet your unique learning needs.


The Student Assistance Program is a mental health support resource that offers off-campus/teletherapy by locally-contracted mental health professionals.


The Palmer Center for Business Development equips you with the business acumen to build a thriving chiropractic career — completely free of charge. The Center’s tailored programs are crafted to help chiropractors succeed.


These are just a few of the resources that will help you thrive at Palmer!


The David D. Palmer Health Sciences Library, the largest chiropractic library in the world, gives you access to anatomical models and the latest digital resources to deepen your knowledge.


PALMER FLORIDA WELCOME GUIDE Inside spread


We’re all in on your success.


Every step of your journey at Palmer College is designed to help you excel. Caring faculty and staff, a collaborative campus community and leading-edge facilities ensure students have everything they need to become successful Doctors of Chiropractic.


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