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Human capital AI: I


powering recruitment


From candidate screening to video interviewing, artifi cial intelligence is extending its reach into every part of the recruitment process. With the help of governance expert Alex Engler, AI data and democracy fellow at the Brookings Institution, and Kevin Parker, CEO of AI recruitment platform provider HireVue, Jim Banks explores the appeal of the technology to both HR and fi nance teams, and where the limits of its capability lie.


n the search for talent, sifting through CVs is the first step in narrowing the field of candidates before the real work begins. At interview, much depends on first impressions, and how well a candidate can build a rapport with potential employers. Human interaction, with all of the inefficiencies and biases that engenders, is the key. But what if technology could provide a fairer, more effective and cost-efficient way of hiring people? That is the question being asked by a rapidly growing number of companies – and an army of technology providers is queuing up to answer it. In 2020, a survey by global investment research company Mercer found that 55% of US companies


are already using some degree of predictive analytics in their human resources (HR) processes. Some market-leading brands have gone much further, choosing platforms powered by artificial intelligence (AI) to select and screen candidates. Unilever, Vodafone and US telecoms giant Lumen


Technologies are working with HireVue, which has developed an AI-based platform to extract data from video interviews. The system is ultimately helping Unilever whittle down the 100,000 graduates that apply each year for just 1,000 positions. Hiretual, another platform, is used by technology companies like Intel and IBM, while Sony and Hallmark are


Finance Director Europe / www.ns-businesshub.com


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