search.noResults

search.searching

saml.title
dataCollection.invalidEmail
note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
The empowered enterprise: How CFOs are putting insight at the heart of a purpose and performance-driven business


Predict and pre-empt


Halford is one of many CFOs who now prioritises the use of analytics to develop an understanding of public perceptions, a vital factor for a business in a ruthlessly competitive sector. “We monitor, as I’m sure many businesses do, feedback from customers which we take from samples on a regular basis,” he says. “We look at their propensity to recommend our brand, for instance, while we also track the positive or negative bias of the media articles.”


The bank also conducts extensive polling on the recognition of its brand in different places and communities, and through its Liverpool FC sponsorship, it does a lot of work to understand whether that is extending the company’s reach. “So we’ve got a number of tentacles out that are constantly feeding information back,” Halford says of the efforts to understand customer desires and adapt its offerings accordingly.


Ilkka Hara, says that technology now makes it much easier for CFOs to track, not only customer sentiment – but also to deliver a hyper-personalised customer experience. “We’ve been in a very good position to start using technology to provide something which is extremely valuable to our customers,” he explains. Under Hara’s guidance, Kone has invested in technology that allows the business to tailor maintenance packages to meet individual customer needs. “So every individual contract that we sign today is unique, but then with that, we also get feedback every day,” notes Hara. “With a broader set of data coming in from the field we can better understand exactly the maintenance service that customers want to buy.”


Hara believes Kone is better equipped to gain foresight about what exactly the customer actually needs from the products or services, and where Kone can provide value and solve the issues around that directly. Hara’s work at Kone is an example of how the use of AI-led analytics can really make a difference in how the business


Finance Director Europe / www.ns-businesshub.com


operates, as well as what it can offer for its various business partners. With over 1.4 million elevators in its maintenance base across its many customers, the CFO says he needs to analyse high volumes of data to better understand how to offer service solutions to a fragmented and varied customer base. “So, for example, robotic process automation is one which can be a solution to easily automate the data collection and analysis process around a diverse set of customers and their requirements. “With our KONE 24/7 connected services solution, we are actually getting real-time feedback on the usage of those elevators. And the more data you get, the quicker you learn. I think that’s quite an exciting position to be in at this point,” he says. This new method of accessing data analytics allows companies to respond and adapt immediately, allowing for greater – and faster – innovation than was previously possible. It is the CFOs willing to embrace this reality who find themselves most equipped to benefit.


“Running platforms like Genpact will empower fi nance teams of the future. And those teams will change shape and focus – they will understand their business segments better and they will combine knowledge of past events with a keen eye on future trends.”


Vivek Saxena, F&A service line leader, Genpact


Ultimately, Hara and his fellow CFOs are now in a far better position to deliver sharper insights and more accurate forecasting, and create a more agile, intelligent enterprise. ●


To read Genpact’s ‘CFOs Empowering Enterprise in the Age of Instinct’ report in full, visit: www.nsbanking.com/whitepapers/cfos- empowering-enterprises-in-the-age-of-instinct/


19


Viktoria Kurpas/Shutterstock.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53