WEALTH MANAGEMENT
you to offer a better service. For an industry giving financial advice, it is a game changer. You can tailor your services more closely and
even expand the product range. A whole host of new opportunities is emerging. There are digital currencies or crypto assets, as well as the chance to work with fintechs, start-ups or other partners. Additionally, there are opportunities in responsible investment products. Interestingly, as our bankers speak with the
entrepreneurs who are their clients, especially those from the tech sector, they are pushing for more product and service innovation. Their clients have a fierce appetite for innovative products and services.
What next? So, where will this end? We believe that being a wealth management leader in the future will involve embracing innovation from many areas. Broadly speaking, our digital strategy is twofold: to produce the best wealth management products and services, as well as delivering a customer experience that goes beyond banking. We are aiming to produce the best products and services for any customer, whatever they are looking for. To do so, we are harnessing data, artificial intelligence and distributed
intelligence to offer high-quality products. Asset aggregation, digital patrimonial diagnostic or investment robo-advisory are only a few examples that are already available to customers in our European markets. Even so, these will be simple products and services that third parties can distribute, thereby generating additional revenues. Our start-up, Kwiper, which provides a full-digital wealth management planning tool to accountants, is an initial example of these new distribution models. In terms of delivering a magnetic experience,
we are evolving from bankers to quasi-life coaches. We aim to be a place where wealthy customers go for a vast range of services, with our insights into their needs enhanced by data. A large range of partners, internal or external, could provide these services, such as Reezocar, the online car-buying platform Societe Generale recently acquired, which specialises in the sale of second-hand cars, including luxury models. The digital wealth management leader of
tomorrow will reinvent both its products and distribution models. Tech is not just about efficiency – far more significant is its potential for improving growth. Digitalisation will not kill revenues, it will encourage customer engagement and create long-term value.
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