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Company insight


servers and systems to providers such as Green. He believes one of the key drivers for this is energy consumption, PUE. Another is interconnectivity, as banking systems become more intelligent, more widely-used and more complex in terms of the data being harvested. The sources used – such as clouds or multiples of clouds – are important too. However, Süess says, there is still work to do as the sector transitions. “Something I think that’s generally true, in particular for industries that are heavily digitised like banking, is that they start to make their cloud strategy a business strategy,” he explains. “For a very long time, businesses have seen this as the CIO’s problem, just the next tech cycle.”


Green Data Centres prioritise sustainability by investing in free cooling and harnessing wasted heat. Effective transitions


Süess believes it is vital – if banks are to transition effectively without harming their organisation – to place greater emphasis on digital adaptation. He says that aside from the benefits that stem from it, this transition is much more than just “a different server paradigm” – rather it’s a disruption to a business and how it operates, how safe it is, how cost- effective it can be, and how engaged it is with clients. “Because it can be disruptive,” he adds, “you should place it with your business strategy rather than just an IT cycle.”


On the issue of energy consumption and sustainability, Süess says this is where Green has real foresight, one that stands out from the competition. “We are convinced that energy efficiency is not a ‘nice thing to have’, it’s a ‘must’; a duty for data centre operators.” He adds the company does everything it can to make its operations efficient and use resources sparingly, thanks to the promotion of “clever solutions”.


“Under the theme of ‘Act Blue’, we have committed ourselves to using technology in a smart way,” Süess continues. “For example, by investing in free cooling, harnessing wasted heat, building photovoltaic systems and optimally designing rooms. We use 100% renewable energy.” At Green’s newest data centres, the company is achieving a PUE of 1.19 at maximum load, an unreachable figure for banks operating their own facilities.


Future Banking / www.nsbanking.com


To put it another way, Green can see the end in sight for enterprise data centres, as more migrate to specialist providers. However, Süess continues, if this is to become the way businesses operate in future, data centres must be able to cope – something Green says it’s ready for. “We align our data centre locations so that they function as data hubs. In other words, we provide comprehensive networking solutions to partners, cloud and various content providers, over the shortest distances.”


Security, critical to the banking sector, is not taken for granted by the company either – nor would data centres, virtual or otherwise, ever operate efficiently or safely without taking serious security precautions. The company continuously invests in security and is audited by various independent and official bodies, Süess explains. “For financial institutions we comply with ISAE3402 and FINMA requirements. This is essential for us to provide high-quality services to financial institutions.”


“We are convinced that energy efficiency is not a ‘nice thing to have’, it’s a ‘must’; a duty for data centre operators.”


Central location


Operating in Switzerland, Green is in a rather unique position, both geographically and in terms of business infrastructure. Given Zurich’s prominence in the global financial community, it is essential to have a durable infrastructure. This, says Süess, is another reason to work with Green. “As a data location, Switzerland is distinguished by its reliability, political and legal certainty and well-developed infrastructures. The country is considered innovative and competitive, not least because of its well-trained specialists too, an advantage we harvest here at Green.”


It’s clear, then, that Green is a major player in financial data across Switzerland, with growing ambitions to become an increasingly important service provider across Europe and around the world. That, however, is a plan for the future – for now Switzerland is Green’s focus, and it is there that the company will consolidate all future plans and ambitions. “Green has been a local pioneer and innovator,” Süess concludes. “Our customers want a trusted partner, a reliable partner that really makes sure they get the best service. That’s how we see ourselves.” ●


www.green.ch 23


Metamorworks/Shutterstock.com


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