Events More digitalisation
Name: MEDICA and COMPAMED 2022 Location: Messe Düsseldorf, Germany Date: 14–17 November Web:
www.medica-tradefair.com /
www.compamed-tradefair.com Report: Preview
Technical University of Kaiserslautern researchers present software that
automatically detects brain lesions, at MEDICA 2021.
hen MEDICA, the world’s leading medical trade fair, opens its doors again in November in Düsseldorf, an expert audience from the healthcare industry will already be prepared thanks to digital information that is offered in advance. Messe Düsseldorf has provided an optimised digital service in the form of the new exhibitor profile, which will be implemented for MEDICA and the supplier trade fair held in parallel with it, COMPAMED, both taking place from 14–17 November 2022. The exhibitor profile is at the heart of the exhibiting companies’ digital trade fair presence and is thus an important tool for companies that want to be found by (potential) customers, both digitally and on-site in the trade fair halls. Another benefit is the strong reach of the trade fair portal. The relaunch of the exhibitor profiles was rolled out from the middle of July across all Messe Düsseldorf online portals. “Companies need to present themselves and their products to their best advantage, both live at the trade fair and online. The new exhibitor profile enables them to do this,” explains Wolfram N. Diener, CEO of Messe Düsseldorf. “We have reinvested in platforms that we can provide to our customers both in-person and digitally. Our trade fairs are open 365 days a year on the online portals. They form the first point of contact for their relevant sectors. In order to provide our customers with the greatest level of benefit, we maintain a regular exchange and continue developing our digital services, such as the online portals.”
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The modern, clean design of the exhibitor profile has been revamped and has now been further optimised for mobile devices. Those who visit the databases can filter the offers listed there according to their personal interests. This means that companies, their products, trade fair events and company news can be found simply and quickly. Now, it is also easier to contact companies and create personalised favourite lists at the click of a button, enabling visitors to prepare for the trade fair with very little effort.
The MEDICA DEEP DIVE digital discussion circles, held in English, have been conceived as a warm-up so that content for trade fair participation can be prepped in a purposeful manner. These discussion circles have already begun. With regard to the duration of the MEDICA trade fair, they bring particularly relevant trending topics from the healthcare sector into focus. It started on 22 September, with “Diagnostics for infectious diseases”, in which current innovations and developments in point-of-care diagnostics were among the central topics. The topics of “Artificial Intelligence/big data in a medical setting” and “The smart hospital” follow this initial talk. The moderated online discussion circles concisely present cutting-edge expert knowledge from the industry, clinical practice and science live in 45-minute segments and can be streamed on the industry portal,
MEDICA.de.
Bookings have increased compared with last year The trend for exhibitor bookings suggests that participation in both MEDICA 2022 and in COMPAMED 2022, the international leading trade fair for the supplier sector of the medical technology industry, held in parallel, is set to pass the level for the previous year with MEDICA 2021 attracting 3,033 participants and COMPAMED 2021 bringing in 490. Focal points of the MEDICA trade fair include: lab technology and diagnostics; medical technology and medical electronics (imaging and diagnostic/medical equipment and devices); supplies and consumables; physiotherapy and orthopaedic technology; as well as IT systems and IT solutions.
The 45th German Hospital Conference is the leading event for top management of German clinics in a star- studded programme, which includes the DiMiMED
30 Practical Patient Care /
www.practical-patient-care.com
Messe Düsseldorf/ctillmann
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