Wellness experience


Total global inbound arrivals in the health and wellness sector (millions) 500


400 300 200 100 0


2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028


Total global inbound spending in the health and wellness sector ($bn) 50


40 30 20 10 0


2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 Source: ‘Key Trends in Health and Wellness Tourism (2025)’


diets – and they expect travel to reflect these values. They are also more comfortable blending work and leisure, creating demand for hotels that can deliver wellness experiences in tandem with business stays.


For hotels, this means designing programmes that resonate with younger guests’ values: authenticity, flexibility, sustainability and tech integration. Importantly, while younger travellers may spend less per trip than older guests, they are establishing habits that will define the market for decades.


Sustainability: wellness and ESG converge Wellness tourism is inseparable from sustainability. The GlobalData survey found that 62% of consumers favour brands that support environmental issues, with nearly a quarter strongly in favour. In practice, this means wellness properties that champion eco- friendly practices are far more likely to win loyalty. For hotels, this convergence of wellness and ESG is a golden opportunity. Offering organic, locally sourced menus, using renewable energy in spa facilities, building with natural materials, and reducing water consumption in pools and hydrotherapy areas are all ways to connect wellness with sustainability.


The integration of ESG into the wellness proposition is not just about branding; it is about competitive edge. In a crowded market, a hotel that


www.hmi-online.com


can credibly demonstrate green credentials has a strong differentiator.


Technology: the wellness accelerator Finally, no analysis of wellness tourism in 2025 would be complete without noting the role of technology. From AI-powered wellness apps to digital health passports and biometric fitness tracking, tech is rapidly shaping the sector. Hotels that adopt digital platforms – whether through personalised wellness itineraries, app-based room controls for lighting and sleep, or virtual consultations with health coaches – will gain an advantage with younger, tech-savvy travellers. Importantly, these tools also generate valuable data to refine services and build loyalty.


The future of wellness-driven hospitality The recovery of health and wellness tourism is more than a rebound; it is a redefinition of travel priorities. For hoteliers, wellness is no longer optional. It is a strategic imperative that cuts across demographics, markets and business models. The message of GlobalData’s ‘Key Trends in Health and Wellness Tourism’ is unequivocal: wellness is shaping the future of hospitality. Hotels that fail to integrate it risk losing relevance. Those that embrace it – holistically, sustainably and innovatively – will not just ride the growth curve but lead it. ●


15


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23