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FOCUS 075


‘We wanted to discover how technology, craft, entertainment and hospitality could seamlessly merge to a point where both virtual and physical experiences coexist,’ says Hirotaka Tako creative director and head of Sony’s Design Centre Europe.


A significant element was the partition inspired by Byobu, the traditional screens used in Japan. Te upholstered room dividers have embedded screens and speakers and so can be used for showing light images or art, and for emitting ambient sounds.


Magic Slate #1 has a rural theme, featuring images of landscapes, real and fantasy, while Magic Slate #2 is interactive, responding to people’s movements and reflecting them through changing graffiti art patterns on its


Above, clockwise The Sony and Stellar Works collaboration brings together traditional furniture-making techniques and melds them with interactive technology, combining lighting and audio-visual wizardry


surface. Both are part of Sony’s Byobu Display concept. Beyond Wallpaper also used interactive techniques, combining Calico Wallpaper’s Escape Collection with a series of projections from Sony that respond to the occupants of the space and their movements. Te moon featured in the projection is controlled by a coffee cup – if people walk while holding the mug, the moon will follow. In the Mist, depicting a traditional teahouse setting, is an interactive glass screen displaying a misty mountain scene which reveals a new view in reaction to people’s movements. Te scene disappears when people get close to it, leaving a crystal clear glass pane through which a physical display can be revealed, potentially technology that could be used in a retail environment.


LEFT, ALL IMAGES: MARK BOLTON PHOTOGRAPHY


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