36 | Sector Focus: Cladding & Shingles
SUMMARY
■The US Accoya factory start up has freed up capacity at Accsys’s Arnhem factory
■Flagship projects are raising the profile and driving demand
■Sustainability is increasingly important for specifiers
■The charred look and textured finishes in Accoya are attracting interest
ACCSYS SEES ADDED IMPETUS FOR ACCOYA
Increased capacity and flagship cladding projects are boosting prospects for Accoya modified timber, regional head of sales Justin Peckham at manufacturer Accsys Technologies tells TTJ
TTJ: WILL THE EXPANSION OF THE ARNHEM ACCOYA PLANT AND START- UP OF YOUR US PLANT, WHICH ACCSYS CHIEF EXECUTIVE JELENA ARSIC VAN OS TOLD TTJ WOULD FREE UP CAPACITY FROM ARNHEM FOR EUROPE, UNDERPIN AVAILABILITY FOR THE CLADDING SECTOR? Justin Peckham: Of course, particularly for the large commercial projects, each one of which can require hundreds of cubic metres of Accoya. Such projects are much easier to service with increased capacity.
TTJ: IS HAVING FLAGSHIP ACCOYA CLADDING PROJECTS, LIKE THE FAÇADE OF THE GOOGLE HQ IN LONDON HELPING DRIVE SPECIFICATION? JP: The Google project in King’s Cross, where Accoya cladding was directly specified, has significantly boosted its visibility and demand in the commercial building sector. With increasing pressure on commercial developments to adopt sustainable materials, projects like this are a fantastic showcase for Accoya and we’re very proud to see it specified for such high-profile buildings.
Above: Justin Peckham, regional head of sales
TTJ: WHAT OTHER COMMERCIAL BUILDINGS HAS ACCOYA BEEN SELECTED FOR IN THE LAST COUPLE OF YEARS? JP: There are a number of other high-profile projects. They include the SILT casino and hotel in Middelkerke, Belgium, which features an Accoya skeleton-like façade, the façade of
TTJ | January/February 2025 |
www.ttjonline.com
the Forskaren Innovation Centre in Stockholm and the cladding of the North Dublin Operations Depot, one of the first projects to achieve the Nearly Zero Energy Buildings rating of the European Energy Performance of Buildings directive. Also, in the UK we have retail outlets in the Willowburn park in Alnwick and the façade of the Unusual Rigging HQ in Bugbrooke, Northants.
TTJ: BESIDES DIRECTING THEM TO HIGH PROFILE PROJECTS, HOW DOES ACCSYS TARGET ARCHITECTS AND DESIGNERS? JP: It varies from country to country, and in some territories Accsys takes the lead, whilst in others we rely heavily on our distributors. Typical tactics involve lunch and learns (CPD presentations in the UK) and supporting distributors at exhibitions targeted at specifiers. In this regard, our certifications with ecolabels and our EPDs are also very important.
TTJ: ARE THE SUSTAINABILITY AND LOW CARBON CREDENTIALS OF ACCOYA AND TIMBER GENERALLY INCREASINGLY HIGH ON ARCHITECTS’ AGENDAS WHEN IT COMES TO SELECTING CLADDING? JP: Again, of course, it varies from one project to another just how high a priority sustainability is, but in general we’ve definitely seen it rising in importance. Some of this is driven by the consciousness of specifiers, some by their clients and some by the Royal Institute of British Architects and its sustainability strategy.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69
