News
Puma explores leather versus vegan leather debate in new YouTube series
In response to growing consumer demand for greater transparency from the fashion industry, Puma has launched #KnowYourStuff, an educational content series that delves into one of today’s most debated fashion topics – leather versus vegan leather – and the environmental impact of both. Created in collaboration with Aishwarya Sharma, one of Puma’s ‘Voices’ and Global Goals Ambassador, the company says that #KnowYourStuff translates the complexities and progressions around the use of leather and its alternatives. The seven-episode story is available to view on Puma YouTube and Sharma’s Instagram platform.
“By openly discussing the complexities
of the materials used in our products, like leather and its alternatives, we hope to foster a more informed and balanced conversation about sustainable clothing and footwear choices, which is essential for driving positive change,” said Anne-Laure Descours, chief sourcing officer at Puma. “The #KnowYourStuff series is a testament to
our commitment of transparency and our promise made during our Conference of the People event to include the next generation as part of these important discussions.” #KnowYourStuff forms part of Puma’s commitment and actions for greater transparency in sustainability, in which Sharma is one of four Voices of a Re:Generation enlisted by Puma to help translate sustainability in a way that engages the next generation. “My goal with #KnowYourStuff is to educate and empower my audience and young people worldwide,” said Sharma. “Sustainability can be complex and the leather topic is embedded with sensitive themes, so I’ve taken care in making sure this is approached in an open and transparent way that inspires people to become informed about the materials they choose to wear.” From visiting the Puma Archive to witnessing behind-the-scenes leather processing first-hand in Thailand, Sharma reports back on her fact-finding mission,
Telfar reveals leather handbag
US brand Telfar has announced that it will add its first-ever genuine leather handbag to its collection.
Known for its vegan leather totes, the brand has unveiled The Carry, which is made from full-grain pebble leather and is, according to the company, its “answer to traditional luxury”.
The range will be priced from £470 ($523) for a small tote, £710 for the medium, and £1,145 for a large – more than four times higher than Telfar’s vegan leather shopping totes, but far cheaper than comparable bags.
“Every aspect of this bag is designed for a physical experience. To carry The Carry, you need to touch it, feel it, and wear it,” said Telfar.
The brand will also launch a 20-piece capsule collection of leather apparel, including long skirts and a trench coat, made in partnership with clothing and accessories maker Wilson Leathers. A capsule wardrobe is a collection of curated, interchangeable items designed to maximise the number of outfits you can create. Telfar is an independent brand founded in 2005.
Elitron launches new Klick View pre-print software
Elitron, a manufacturer of robotic cutting and automation solutions, has launched its new Klick View pre-print software, which fully automates the pre-print process. It projects and nests print files accurately on shoes and bags and other 3D objects, enabling the client to visualise bespoke and personalised products prior to saving the nesting and going to print.
The software was demonstrated at September’s 50th edition of the Simac Tanning
Tech show in Italy. The company’s Klick pre-print software, Visio Series, Spark Series cutting system, Booster cutting system, and CAD software for both leather goods and footwear were also on show at the exhibition.
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encouraging audiences to #KnowYourStuff. Along her journey, Sharma navigates different perspectives surrounding leather with guests, including leading Puma stakeholders and PETA (People for the Ethical Treatment of Animals). Key conversations include animal welfare and the use of leather as a byproduct of the beef industry, cattle farming and concerns around deforestation, the leather tanning process, new material innovations and industry challenges. While Puma has a long history with leather, dating back to the 1950s, today, leather accounts for only approximately 4% of its footwear materials. The company’s 10For25 targets include sourcing 100% leather from certified sources, and today the brand works with third parties, such as Leather Working Group, to ensure all leather is sourced from certified tanneries. Additionally, Puma consults animal protection organisations on a regular basis to review its animal welfare policy and actions.
Hermès opens new leather goods
factory in France Hermès has opened its latest leather goods factory. Located in Riom in central France, the facility covers 7,000m2
, and is the company’s 23rd
leather goods factory in the country. It will house 250 craftsmen, plus 30 further people in management, human resources and logistics roles. Riom forms a hub with the nearby Sayat leather goods factory, which has been producing leather goods for more than 20 years. Since 2010, Hermès has opened 12 leather goods workshops across France. Three other projects are currently underway – in L’Isle d’Espagnac in Charente, Loupes in Gironde, and Charleville-Mézières in the Ardennes – for which recruitment and training are ongoing. Hermès said it is dedicated to keeping the majority of its production in France through its 60 production and training sites and to developing its network of next to 300 stores in 45 countries. The group employs 23,200 people worldwide, including 14,300 in France, of which nearly 7,300 are craftspeople.
Leather International /
www.leathermag.com
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