CEO DIARIES
Misia never competes with its customers.
What do you like about the industry? I really appreciate the concreteness of the products and the enthusiasm of the people who work there; I’ve noticed it in customers, suppliers and competitors. In the service sector, I’ve always found fewer satisfied people and more frustrated ones.
Why should people want to join and work in this industry? It’s certainly not boring work! It’s teamwork that requires a lot of initiative and creativity, so it
Misia products are recognised for their high price/quality ratio.
depends a lot on the individual’s predisposition to work in such a context. It’s also a job where unexpected events are possible, requiring the ability to improvise, a willingness to travel and flexibility.
What are your expectations for the industry going forward? It’s not a growing sector, as industrial concentrations are gradually using increasingly automated systems, and overhead cranes will obviously play a marginal role.
Fortunately, artisanal businesses that use
hoists are holding out, but their numbers are unlikely to increase.
Are there any projects or initiatives that your company is working on that you’re particularly excited about? Yes, we have many projects under way, both technical and commercial, but I can’t disclose them because, even if they’re not top secret, they’re still important and sensitive.
Misia has many technical and commercial projects under development. 16 | September 2025 |
www.hoistmagazine.com
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