| WOMEN IN THE WORKFORCE
THE SKY’S THE LIMIT
International Women’s Day on March, 8, 2021, is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity. Jenny Eagle speaks to six women celebrating their achievements in the Hoist sector encouraging others to join the industry
LEEA CEO AWARD WINNER
“toughness” I have fostered in a sink or swim environment. In my eyes the fact the industry is male dominated is an advantage to me, and there is plenty of opportunity as women do not sit within the norm, which enables us to stand out and make a “My advice to women within the industry
Ella Cheetham, MD, Lifting Gear Products (LGP) and LEEA CEO Award 2019 winner for Outstanding Achievement, was 18 years old when she was asked to be divisional manager of LGP. Her father, Paul Cheetham, owns Europa Engineering Group, (of which LGP is a subsidiary) and she declined university to focus on the company, which experienced an unexpected decline in its customer base, vowing to give it 110% to get the company where it needed to be. The
in the design, manufacture, repair and supply of mechanical handling and lifting equipment. Cheetham is also MD at PlumAlti, Altrincham (British manufacturers of polyester lifting and lashing products up to and over 75 ton Safe Working Load). manufacturing, I would like to think I challenge the status quo and can bring thinking to the industry. This is backed by my determination to succeed and the raw
is to never perceive themselves as lesser, just because we are a minority. If you shout loud enough, someone will always hear you. We need to work together to bring more women into the industry to rebalance the gender gap. There is opportunity everywhere, we just need more women opportunities and to represent our genders’ capabilities in greater force. “Transformation and growth are the most rewarding and best parts of my role. I live and breathe the model of taking something and making it into something more, to phoenix something to former or new glory. To create and incubate from concept to reality and making something that can withstand the test of time for the future. Manufacturing and industry is legacy and tangible product that outlives all, it is something that is timeless. There is nothing, in my opinion, that is better than knowing your products are used all over the world, by a myriad of consumers in varying industries and that they (our products) will be around for hundreds of years.”
www.hoistmagazine.com | March 2021 | 19
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