Fleet profile
He provides an example of a tyre fitted to a city EV, which undergoes frequent braking and cornering, compared to a car primarily driven on the motorway by someone aiming to preserve range, likely driving in the slow lane. "Our extensive data now reveals that while EV tyres do wear slightly quicker, it's not as pronounced as we initially predicted."
Advancing technology
Kwik Fit also offers an ADAS calibration service at selected centres, where its equipment is capable of calibrating vehicles fitted with specific advanced driver assistance systems, also known as ADAS.
Below: Along with its traditional business, Kwik Fit has been developing a training program and establishing a network of technicians ready to meet the growing demand for EV maintenance.
Joyce notes the increasing prevalence of ADAS across fleets as vehicle technology advances and emphasises the importance of staying ahead of this trend. He mentions, “Even standard city cars now incorporate several ADAS technologies. When we perform suspension work, steering, and wheel alignment, we must also have the right equipment to address ADAS systems, ensuring the safety of our customers on the road.” Anticipating continued growth, Kwik Fit recently inaugurated a new office outside Glasgow, the home of the company’s fleet tyre management customer support centre. Kwik Fit has opened five new centres in the past 12 months, and while focusing on expansion, the company remains committed to sustainable practices, incorporating solar panels and EV charging stations in some centres to support the
“Keeping our customers safe on the road and providing peace of mind motoring is our North Star.”
ongoing growth of electric vehicles. “Not only are we equipped to service and repair EVs, but we’re also supporting their continued growth.” Expanding its mobile services, Kwik Fit is set to introduce additional vans and technicians this year to complement its already strong 180-van fleet for tyre fitting. Additionally, the company has introduced the 'Kwik Fit Club' subscription service for corporate and B2B customers, responding to the rising demand for subscription-based motoring services. Joyce explains that the service, initially piloted in 2021, addresses the needs of customers without existing SMR contracts, offering certainty over motoring costs.
Joyce explains that Kwik Fit’s corporate and B2B customers have increasingly highlighted the need for a solution to support vehicles financed or leased without maintenance contracts and grey fleets. “Kwik Fit Club has proved to be attractive to private drivers who want as much certainty as possible over their motoring costs. This is obviously also relevant to those businesses running fleet vehicles without maintenance contracts, so it makes perfect sense to extend Kwik Fit Club to those customers.”
Kwik Fit aims to be the preferred service provider for a diverse range of fleets, catering to company cars, end-user fleets, salary sacrifice programs, job-purpose vehicles, and more. Joyce outlines the company's vision of growth, providing comprehensive solutions to all fleets, whether on-demand, digitally, or through contact centres.
Alongside the transition from ICE vehicles to EVs, companies are broadening their fleet options, with an increased focus on micro- mobility. Kwik Fit recently announced the acquisition of Fettle, an innovative bicycle servicing company, to support the increasing number of businesses using fleets of e-bikes and e-cargo bikes for 'last mile' delivery and service solutions.
Acknowledging the dynamic challenges in the automotive landscape, Joyce emphasises the importance of keeping pace with market and technological changes. As vehicles become more technologically advanced, Kwik Fit remains committed to delivering innovative solutions and addressing the evolving demands of the tyre industry, all while ensuring a skilled and adaptable workforce.
20 | February 2024 |
www.businesscar.co.uk
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