NEXIUM CONTROL
Heartburn advice for patients With 48 per cent of consumers agreeing that a pharmacist’s recommendation is important when making decisions on heartburn treatment1
, it’s
clear that pharmacy teams play an important role in frontline management of frequent heartburn (heartburn occurring more than once a week), on account of their unique and trusted position.
As the UK’s number one heartburn product for 24-hour protection2
, Nexium Control recognises
their responsibility to continue providing pharmacists and their teams with the support and guidance to help patients in providing long-lasting protection for frequent heartburn. This includes information and advice on our Haleon Health Partner portal, as well as the development of products that directly cater to the needs of consumers.
Nexium Control 28 pack Nexium Control has introduced a larger 28 pack, offering customers - who suffer from recurrent frequent heartburn and who have used esomeprazole with positive results before - both value and convenience.
Olivia Giles, Expert Marketing Executive for Nexium Control at Haleon, comments: “Almost half (48%) of consumers say that a pharmacist’s recommendation is very important to them in making a decision on heartburn treatment3 leading brand in the category, we recognise that
Pharmacists should recommend patients take one tablet a day for a maximum of 14 consecutive days. With the larger pack size, patients get improved value at a lower cost per tablet, and a second course of medication on hand should their symptoms reoccur at a later date.
In-store fixtures It is important that the range is clearly segmented to help consumers understand the benefits of the different product options available. There’s a vast array of heartburn remedies, ranging from long- lasting one-dose-a-day treatments to repeated dosing with short-acting products.
. As a
In-store fixtures need to have a clear layout, ensuring consumers’ experience is not hindered by an overwhelming arrangement of treatments, as well as information to educate on awareness of PPIs, offering assurance of effective treatment to support and best manage their symptoms.
The new Nexium Control 28 pack rolled out into pharmacies and grocery channel pharmacies in July this year. The launch will be supported with a media campaign from October, with further activity in December that’ll help drive awareness and consideration.
we have a responsibility to continue providing pharmacists and their patients with effective, long-lasting protection for frequent heartburn.”
Consumer trends - Change in lifestyle and obesity In the last 30 years, the prevalence of adult obesity has risen from 15% in 1993 to 28% in 20194
and in England in 2018, the majority of adults (63%) were overweight or obese5
. Living with
excess weight puts people at greater risk of heartburn6
on account of additional weight carried
around the waist negatively impacting the usual functions of the stomach. It’s important that pharmacists are therefore advising sufferers to enjoy a healthy diet, manage their stress and improve their wellbeing, alongside long- lasting heartburn treatments such as Nexium Control.
1 IPSOS Healthcare | Nexium Control KPI Tracking Wave 3 Report 2 2022 NielsenIQ data, value, units, Indigestion Remedies, PPI Brands* (*sum of brands excl Private Label), 12 w/e 13/08/22 in Great Britain for Total Coverage 3 IPSOS Healthcare | Nexium Control KPI Tracking Wave 3 Report 4 Obesity Statistics - House of Commons Library (
parliament.uk) page 5 accessed 04.02.22 5 Part 3: Adult overweight and obesity - NHS Digital 6
https://www.obesityaction.org/community/article-library/obesity- heartburn-what-is-the-link/
,
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